Unpacked

By: Kate Birch & Ted Gibson
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  • Summary

  • Presented by e-commerce specialist, Kate Birch, and founder of the Amazon Agency, RippleEffect, Ted Gibson.


    Unpacked: Amazon & Beyond dives deep into the world of online marketplaces through a data-driven lens. Each episode breaks down complex e-commerce strategies and marketplace dynamics, with a primary focus on Amazon.


    Join us as we unpack the metrics that matter, featuring insights from marketplace specialists, brand owners, and industry experts. Whether you're scaling your Amazon business, managing brands across multiple platforms, or working at an agency, you'll discover actionable intelligence backed by real data.

    From algorithmic changes to advertising strategies, inventory management to international expansion, we strip away the guesswork and focus on what the numbers tell us. Our expert interviews and detailed analysis will help you navigate the ever-evolving landscape of online marketplaces.


    If you're ready to move beyond surface-level marketplace advice and dive into data-driven decision making, "Unpacked: Amazon & Beyond" is your essential resource for e-commerce success.

    Hosted on Acast. See acast.com/privacy for more information.
    Kate Birch & Ted Gibson
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Economics Leadership Management & Leadership Marketing Marketing & Sales
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Episodes
  • Episode #3: The Launch of Alexa+

    Episode #3: The Launch of Alexa+
    Apr 8 2025

    Join Amazon Agency Founder, Ted Gibson, and e-Retail expert, Kate Birch, as they dive deep into Amazon's groundbreaking Alexa+ platform.


    From natural conversational flow to personalised experiences tailored to your preferences, Ted and Kate break down Alexa+'s most innovative features. Discover how this Prime-included service is transforming smart home management, cross-device integration, and everyday productivity as well as shopping!


    Whether you're curious about voice-driven routines, browser functionality, or Alexa+'s integration with services like Ticketmaster and OpenTable, this podcast offers insights for both tech enthusiasts and casual users navigating the evolving AI assistant landscape.


    Subscribe now to "Unpacked" for weekly episodes that demystify Amazon.

    Hosted on Acast. See acast.com/privacy for more information.
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    30 mins
  • Episode #2: Spring Sale Already?

    Episode #2: Spring Sale Already?
    Mar 20 2025

    Join RippleEffect founder Ted Gibson and e-commerce expert Kate Birch as they unpack everything you need to know about Amazon's Spring Sale season. In this episode, they share key learnings from working with dozens of brands across multiple categories, discussing which products thrive during this promotional period and why timing is everything.


    Ted and Kate break down the specific types of brands that benefit most from Spring promotions, analyse conversion patterns unique to this season, and offer actionable strategies to help you position your products for maximum visibility and sales. Whether you're a seasoned e-commerce veteran or new to seasonal promotional planning, this episode delivers practical insights to help your brand bloom this Spring.

    Hosted on Acast. See acast.com/privacy for more information.
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    36 mins
  • Episode #1: New Year, Big Targets

    Episode #1: New Year, Big Targets
    Feb 21 2025
    Join RippleEffect founder Ted Gibson and e-commerce expert Kate Birch as they dive into the challenges and opportunities of post-Q4 e-commerce. In this episode, they analyze December's record-breaking traffic numbers (with Amazon UK hitting 448 million visits and Amazon US reaching a staggering 3.1 billion) and discuss strategies for handling the inevitable January slowdown.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 mins

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