Struggling to scale your vertically positioned digital marketing agency? Finding it hard to stand out in a crowded market and attract premium clients? There’s a better way to grow your business - and it starts with building a strong foundation of leadership, culture, and strategy.

Join Corey Quinn as he sits down with Jason Hennessey, renowned SEO expert and Founder/CEO of Hennessey Digital, to uncover the secrets to building a thriving agency that stands the test of time. With years of experience in scaling and selling agencies and a proven track record in the legal vertical, Jason offers actionable advice tailored to agency owners looking to level up.

You’ll discover:

• How to create a clear vision and roadmap for your agency's growth
• The art of differentiation: standing out in a competitive market
• Leadership techniques for building and motivating a high-performing virtual team
• Strategies for client acquisition and sales, specifically in niche markets like legal
• Lessons from Jason’s journey, including how to embrace your "zone of genius" and learn from mistakes
• Advice for hiring excellent salespeople for your agency (and why Jason failed at this in the beginning)

If you’re ready to transform your vertically-focused agency into a legacy business and take your team to the next level, this episode is a must-listen.

“When we sell, we don’t really hard sell. We educate… and we’re so willing to say no if we’re not a right fit.” - Jason Hennessey

Here are some actionable key takeaways for agency founders:

- Understanding your zone of genius helps in effective delegation. By focusing on what you do best and delegating the rest to capable team members, you can unlock significant growth and efficiency for your agency.

- Strong leadership is crucial for scaling your agency and ensuring operational excellence. Hiring the right leaders enables you to focus on strategy and big-picture goals.

- Maintaining a strong culture in a virtual environment is essential. A thriving culture transcends physical offices. Creating a cohesive and engaging virtual workplace fosters collaboration and loyalty, even in distributed teams.

- Sales strategies should focus on education rather than hard selling. Educating your clients and building trust positions your agency as a knowledgeable and client-first partner, leading to long-term relationships and better outcomes.

- A vivid vision provides clarity and direction for your company. Clearly articulating your agency’s long-term vision inspires your team, aligns efforts, and attracts clients who resonate with your mission and values.

The resources mentioned in this episode are:

- Check out Hennessey Digital & Book a FREE 1-hour consultation: https://hennessey.com

- Connect with Hennessey Digital on LinkedIn: https://www.linkedin.com/company/hennesseydigital

- Check out Jason’s website: https://www.jasonhennessey.com

- Connect with Jason on LinkedIn: https://www.linkedin.com/in/jhennessey

- Listen to The Jason Hennessey Podcast: https://www.jasonhennessey.com/podcast

- Buy his books, “Law Firm SEO” & “Honest SEO”: https://www.jasonhennessey.com/books

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

Feeling invisible in your agency’s market? Settling for revenue that’s merely “good enough”? Sadly, too many agencies are operating at the lowest level of revenue certainty, but not for long…

In this episode, Corey reveals the Deep Specialization™ Maturity Model - a diagnostic tool and roadmap helping agency owners like you understand where they are, where they could be, and what it takes to become the go-to expert in your niche.

Just like Apple didn’t stop with the iPod, “good enough” is never enough in today’s competitive environment. Your agency's future depends on pushing beyond your comfort zone.

Don’t spend another day unseen and ignored by potential buyers! Learn the Deep Specialization™ Maturity Model today and start leveling up your revenue, reputation, and results.

Here’s what we cover in this episode:

• The 4 zones of vertical maturity - Which zone are you in?
• How to avoid getting stuck on the “good enough line”
• What happens when you understand the power of developing deep specialized knowledge in a vertical market
•  How to become the trusted source of reliable results and guidance in your market
• Traits of an agency that has mastered their vertical market
• The #1 problem keeping agency founders stuck in the sales role

Here are some actionable key takeaways for agency founders:

• Level 1: Generalist Agency | Level 2: Vertical Vendor | Level 3: Vertical Specialist | Level 4: Vertical Maven
• What is one step you could take this week to move your agency to the next level? Remember,  your agency's future depends on pushing beyond the comfortable and familiar.

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

Are your agency's sales presentations putting prospects to sleep? Tired of competing on features, case studies, and pricing? There's a better way to win clients and command premium rates - and it starts with mastering the art of strategic storytelling.

Join us as Corey welcomes Philipp Humm, Founder of Power of Storytelling and 2x bestselling author, who has helped agencies like yours transform their pitch process through narrative techniques that resonate deeply with decision-makers.

As both a business consultant and storytelling coach, Philipp brings practical insights specifically tailored for creative and marketing firms.

You'll discover:

- How to craft "vertical expertise stories" that showcase your deep industry knowledge

- Techniques for turning generic case studies into compelling transformation narratives

- Ways to differentiate your agency through strategic storytelling in sales calls

- A framework for training your entire team to tell consistent, powerful stories

Plus, Philipp shares real examples of how specialized agencies have used storytelling to win major accounts, raise their rates, and eliminate the constant pressure to compete on price.

Whether you're leading a full-service digital agency or a specialized boutique firm, this episode delivers actionable strategies to make storytelling your competitive advantage in new business development. Don't miss this masterclass in using narrative techniques to elevate your agency's positioning and close bigger deals with ideal clients.

“[Storytelling] is actually much more about making the other person feel comfortable to share a story in return.” - Philipp Humm

Here are some actionable key takeaways for agency founders:

- Craft "vertical expertise stories" that demonstrate your deep understanding of your target industry's unique challenges and opportunities.

- Use micro-stories in discovery calls to show you've "been there before" with similar clients in your vertical.

- Share connection stories about your agency's journey to specialization to build trust with prospects who are considering working with a specialist.

- Highlight client transformation stories that showcase the unique value of working with a specialized agency vs. a generalist.

- Address common objections to specialization through stories of how other agencies successfully made the transition from generalist to specialist.

The resources mentioned in this episode are:

- Check out Power of Storytelling: https://power-of-storytelling.com

- Buy Philipp’s book, “The Storyselling Method”: https://power-of-storytelling.com/the-storyselling-method

- Buy his book, “Public Speaking with Confidence”: https://power-of-storytelling.com/public-speaking-with-confidence

- Subscribe to his YouTube channel: https://www.youtube.com/@Philipp-Humm

- Connect with Philipp on LinkedIn: https://www.linkedin.com/in/philipphumm

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

This episode was produced and brought to you by Reignite Media.