This is the second in our short series unlocking the secrets of media relations and earning media coverage. Today’s episode is all about the timeless power of the press release. Is it old school? Absolutely. Is it still effective? Without a doubt. .

If you are not regularly creating and sending out press releases, you may be missing a huge opportunity to capture earned media. We’ll unpack the art of crafting compelling press releases that captivate journalists and engage their audiences. Learn the essentials, from structure to content, and grab our exclusive press release template as a bonus download. Uncover the keys to newsworthiness, audience relevance, and journalist engagement.

Don't miss out on adding this skill to your health communication toolkit: the media landscape is waiting for your story!

Resources:

• The bonus press release template: https://healthcommcentral.com/pressreleasetemplate/

Important note: The download is a PDF that will show you exactly what the format should look like. However, ON that document there will also be a link to a downloadable Word document. Save a copy of the Word doc and then literally just type over to create your own reusable template.

• A couple of professional articles on best practices for press releases:
  Are Press Releases Still Relevant? (forbes.com)
  The Press Release is Not Dead, But It Has Evolved | Burrelles
  
  
• To help brainstorm ways you could use a press release:
  40 Newsworthy Reasons to Write a Press Release | Cision
  50 Reasons to Send Out a Media Release - mediainalberta.ca
  
  
• Recent scholarship on effective press releases:
  Predicting News Coverage of Scientific Articles (northeastern.edu)
  Reconsidering churnalism: How news factors in corporate press releases influence how journalists treat these press releases after initial selection (degruyter.com)

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For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com

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