The Start Down

By: Mike Ficara
  • Summary

  • We've all heard of the startup, but have you heard of the Startdown? What actually happens behind the scenes when you get to work? That's what the Startdown Podcast is all about. It's the grind, hustle, and drive that happens behind the scenes of the business you are creating. Host: Mike Ficara.
    © 2024 The Start Down
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Episodes
  • EP 222 - Franchising vs. Entrepreneurship with Gregory K. Mohr
    Nov 5 2024

    🇮🇹 Have you ever thought about opening a franchise? 🤌 Do you think owning a franchise is the same as being an entrepreneur? These are critical questions to consider if you're thinking about stepping into the world of business ownership. In this episode of The StartDown Podcast, host Mike Ficara dives into the nuances of franchising with Gregory K. Mohr, also known as the "Franchise Maven."

    Guest: Gregory K. Mohr - Franchise Expert, known as the "Franchise Maven"
    Contact Gregory K. Mohr:

    • Phone: 361-772-6401
    • Email: Greg@FranchiseMaven.com
    • Website: FranchiseMaven.com

    Key Topics Discussed:

    1. Overview of Franchising:
      Greg shares insights into the world of franchising, highlighting how franchises extend beyond just restaurants and retail. Franchises exist in a variety of industries, providing structured pathways for new business owners.
    2. Franchising vs. Starting a Private Business:
      • Benefits: Franchising offers systems, support, community, and the potential for faster growth than starting a private business from scratch.
      • Structure vs. Creativity: How franchisees can balance their creativity while adhering to the franchise model's guidelines.
    3. What Makes a Business Model Franchisable:
      Learn what franchisors look for in a business model to consider it franchisable, and the qualities that attract new franchisees.
    4. Greg’s Journey into Franchising:
      A deep dive into Greg's background and how he became a trusted franchise consultant, helping others explore franchising opportunities.
    5. The Future of Franchising:
      Insights on the growth of the franchising industry and its potential as an appealing route for aspiring business owners.
    6. Value of Podcasting for Greg:
      Greg discusses how podcasting has helped him connect with entrepreneurs, providing a platform to educate and support those exploring franchising

    Action Items:

    • Explore Franchising as a Business Model: If you're considering entrepreneurship, think about whether franchising could align with your business goals.
    • Connect with Gregory K. Mohr for personalized guidance on franchising and finding the right opportunity in your preferred industry.

    Support the show

    More episodes: https://mikeficara.com/start-down-podcast/

    Instagram: https://www.instagram.com/mikeficara/

    Facebook: https://www.facebook.com/mikeficara

    LinkedIn: https://www.linkedin.com/in/mikeficara

    YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg

    Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/

    Host: Mike Ficara- https://mikeficara.com/

    Content Manager: Charlene Gillego

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    24 mins
  • Episode 221: 🇮🇹 Guess who's back, baby? 🤌 Mike Ficara Returns with Big News!"
    Oct 22 2024

    🇮🇹 Guess who's back, baby? 🤌

    In Episode 221 of The StartDown Podcast, host Mike Ficara is back after an almost year-long break, and he’s more energized than ever. After stepping away from the podcast to focus on new and exciting ventures, Mike returns to share what he’s been up to, including the launch of his cigar brand, Guido Cigars.

    Mike reflects on the challenges and triumphs of producing his own cigar line, including the process of selecting materials and designing the brand. He shares the personal significance of the name "Guido," highlighting its deep connection to his Italian heritage.

    But it doesn’t stop there—Mike emphasizes the importance of setting both realistic and audacious goals, urging entrepreneurs to start planning for 2025 now. He highlights the value of creating detailed action plans and stresses that the secret to achieving success lies in humility, continuous learning, and building strong relationships.

    Throughout the episode, Mike shares lessons on delegation and how asking for help has been key to his entrepreneurial growth. By reflecting on his own experiences, Mike encourages listeners to embrace patience, trust their instincts, and never shy away from seeking support from their community.

    Key Takeaways:

    · Launching Guido Cigars: Mike shares the excitement and challenges of creating his cigar brand, from the selection process to the branding decisions.

    · Planning for 2025: Mike advocates for setting both realistic and "unrealistic" goals. He believes that by starting your 2025 planning now, you'll have a clearer path to success.

    · The Power of Delegation and Community: Mike explains how asking for help and delegating tasks have been crucial to his business success, reminding listeners that building a supportive community is essential for long-term growth.

    · Humility and Continuous Learning: Successful entrepreneurs know they don’t know everything.

    · Mike encourages listeners to remain humble, ask questions, and keep learning.

    Support the show

    More episodes: https://mikeficara.com/start-down-podcast/

    Instagram: https://www.instagram.com/mikeficara/

    Facebook: https://www.facebook.com/mikeficara

    LinkedIn: https://www.linkedin.com/in/mikeficara

    YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg

    Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/

    Host: Mike Ficara- https://mikeficara.com/

    Content Manager: Charlene Gillego

    Show More Show Less
    20 mins
  • EP 220 Tony pec is The Godfather of Instagram
    Jan 16 2024

    🇮🇹 This week we are joined on The StartDown Podcast by the Godfather of Instagram, Tony Pec! 🤌🏼

    We talked about one of my favorite topics – stressing about likes, views, and followers. It’s not about having a million followers; it's about the impact and connection you have with the followers you do have.

    Think about it: 72 likes might seem small on a screen, but imagine those 72 people in a room engaged with what you have to say. That's a powerful audience. These are individuals you can connect with on a deeper level. Engage with their content, understand their interests, and reach out. This personal touch could turn a simple like into a business opportunity, a conversation, or even a lifelong customer.

    It's a shift from quantity to quality, from broadcasting to meaningful conversations. It's about creating value for every single person that chooses to engage with your content.

    Next time you see 'only' 72 likes, remember: those are 72 potential relationships, 72 opportunities to make an impact, and 72 chances to grow your business authentically. In the realm of social media, the true currency is not in the number of followers but in the relationships, you build with them. Don't just count your followers; make your followers count.

    Key messages from the podcast notes:

    🇮🇹 Tony Pack introduces himself as the co-founder of Forbes-accredited marketing agency One on Media, helping businesses and brands grow their online presence through effective social media strategies.

    🇮🇹 Social media connections can lead to valuable relationships and opportunities in business.

    🇮🇹 Instagram has become a powerful tool for connecting with people, and Tony Pack emphasizes the importance of being highly active on social media for businesses.

    🇮🇹 Tony Pack highlights the affordability of advertising on social media platforms, making it a cost-effective way to reach global or local demographics.

    🇮🇹 Tony Pack's background is in mechanical engineering, but he transitioned into social media marketing as he realized his passion for being around people.

    🇮🇹 Tony Pack shares how he accidentally entered the social media world by creating Instagram accounts for various niches and growing a substantial following.

    🇮🇹 The term "Godfather of Instagram" was coined when someone saw Tony in a cigar lounge, smoking a cigar, and wearing a tracksuit reminiscent of the Godfather.

    🇮🇹 Tony Pack's journey in social media marketing led him to become Forbes accredited, speak at events nationwide, and help over 1,000 businesses generate millions of dollars through social media.

    🇮🇹 Social media is a critical opportunity for new businesses to gain market share, even with limited budgets, and it's essential for established brands to stay competitive in the next decade.

    https://www.instagram.com/tonypec_/

    Support the show

    More episodes: https://mikeficara.com/start-down-podcast/

    Instagram: https://www.instagram.com/mikeficara/

    Facebook: https://www.facebook.com/mikeficara

    LinkedIn: https://www.linkedin.com/in/mikeficara

    YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg

    Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/

    Host: Mike Ficara- https://mikeficara.com/

    Content Manager: Charlene Gillego

    Show More Show Less
    45 mins

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