The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024) cover art

The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)

The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)

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 From TikTok trends to viral campaigns, brands are constantly trying to tap into culture. But what actually defines culture — and how can brands engage with it in a meaningful way?


This week, we’re re-airing a great conversation from April 2024 with Dr. Marcus Collins — marketing professor, best-selling author, and cultural strategist.

Dr. Collins, author of For the Culture and former Head of Strategy at Wieden+Kennedy, has worked with brands like Apple, Nike, and even Beyoncé. In this episode, he breaks down the deep connection between culture and behavior — and how marketers can better understand both.

You’ll learn:
  • How culture and marketing intersect to shape successful campaigns
  • The core elements that define culture and how we interact with it
  • How brands can show up with real cultural relevance — not just follow trends
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