• The Serafina Story: Vittorio Assaf's Journey in Hospitality

  • Sep 4 2024
  • Length: 1 hr and 8 mins
  • Podcast

The Serafina Story: Vittorio Assaf's Journey in Hospitality

  • Summary

  • In this episode of the Hospitality Mentor Podcast, host Steve Turk interviews Vittorio Assaf, founder of the Serafina Group. Vittorio shares his journey from Italian stockbroker to celebrated restaurateur, recounting his early beginnings in 1986 with an investment from Andy Warhol, to the founding of the Serafina restaurants, a venture he conceived while lost at sea with his partner.

    The conversation dives into the challenges of maintaining quality amidst expansion, the impact of the pandemic on the industry, and Vittorio’s advice on handling stress and ensuring efficiency. Vittorio also shares exciting new ventures, including international expansions and innovations in retail food products.

    The episode is a treasure trove of insights for anyone passionate about the hospitality industry.

    00:00 Introduction to the Hospitality Mentor Podcast

    00:37 Meet Vittorio Assaf: Founder of Serafina Group

    00:59 Vittorio's First Steps in Hospitality

    03:04 From Stockbroker to Restaurateur

    07:37 The Birth of Serafina

    12:17 Navigating Early Challenges and Successes

    22:16 Handling Restaurant Stress and Team Management

    27:14 Expansion and the Second Location

    35:45 The Hype of a Crazy Place

    36:26 Expanding the Restaurant Empire

    36:58 Maintaining Quality and Standards

    38:02 Advice for Aspiring Restaurateurs

    39:51 Challenges in the Restaurant Industry

    40:58 International Ventures and New Projects

    44:02 Impact of the Pandemic on Business

    46:11 Rising Costs and Economic Pressures

    54:04 Technological Innovations in Restaurants

    01:04:04 Final Thoughts and Advice

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