In this episode, Carlos Gonzalez de Villaumbrosia interviews Michael Cerda, Chief Product and Technology Officer at TelevisaUnivision, the world's leading Spanish-language media company reaching 125 million Spanish speakers daily across the US and Latin America.

TelevisaUnivision launched ViX, a consumer streaming platform, two years ago to compete with US-based giants like Netflix and Disney+. ViX has already surpassed 50 million global monthly active users, driven by the world's largest library of Spanish-language content, including major soccer rights like the World Cup, European Championship, and Champions League.

Michael's impressive career includes launching Disney+ as VP of Product at Disney, leading Apple's first Credit Card as CPO at Goldman Sachs, and working directly with Mark Zuckerberg at Meta. At ViX, he leads product management, design, and engineering, leveraging AI to enrich metadata, improve content recommendations, and solve the 'cold start' problem—all while steering ViX toward profitability by late 2024.

We explore ViX's journey from launch to a major player in the Spanish-language streaming market, the integration of AI in content recommendations, and the balance between traditional TV viewing habits and modern streaming interfaces. We also discuss how TelevisaUnivision leverages cultural insights to drive engagement and the challenges of personalizing content for a diverse Hispanic audience across 19 countries.

What you'll learn:
- Michael's approach to scaling ViX from launch to over 50 million users in two years.
- How AI and large language models are used to enrich metadata and improve user experience.
- Strategies for personalizing content recommendations across 19 countries.
- The development of specific user personas to target diverse audiences.
- How TelevisaUnivision balances free and premium tiers in their streaming service.

Key Takeaways:
- AI-Powered Recommendations: Michael highlights the use of AI to solve the 'cold start' problem in content recommendations.
- Cultural Sensitivity: He emphasizes the importance of understanding cultural nuances in creating engaging content for Hispanic audiences.
- Rapid Scaling: Michael discusses the challenges and strategies involved in building and launching a streaming service in just 9 months.
- User-Centric Design: He explains how ViX tailors its interface and content to cater to both traditional TV viewers and modern streaming users.
- Product Management in Media: Michael shares insights on adapting product management principles from tech to the media industry, drawing parallels between building products and his passions for music, yoga, and cooking.

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Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Michael Cerda

In this episode, Carlos Gonzalez de Villaumbrosia interviews Zeb Evans, Founder and CEO of ClickUp.

ClickUp, founded in 2017, has rapidly grown into a comprehensive productivity platform, consolidating multiple work tools into a single application. The company has raised $537.5 million in funding and achieved a valuation of $4 billion. ClickUp now serves over 14 million users and 3 million teams, including notable clients like Netflix and Spotify.

As Founder, CEO, and CPO of ClickUp, Zeb leads both the company and product strategy, maintaining a hands-on approach to product development. He played a pivotal role in developing ClickUp Knowledge Management, an AI-powered tool that integrates data from various sources to enhance workplace productivity.
In this episode, we explore ClickUp's journey from a startup to a major player in the project management space, the integration of AI in productivity tools, and Zeb's unique approach to product leadership. We also discuss how personal challenges have shaped Zeb's business philosophy and how ClickUp balances Product-Led Growth with Sales-Led Growth.

What you'll learn:
- How Zeb's narcolepsy and near-death experiences influenced ClickUp's development.
- ClickUp's strategy for competing in the crowded project management space.
- The implementation of AI in productivity tools and its impact on product teams.
- Zeb's unconventional approach to product management and company structure.
- How ClickUp balances Product-Led Growth with Sales-Led Growth in B2B SaaS.

Key Takeaways👇:
Personal Challenges Drive Innovation: Zeb's experiences with narcolepsy and near-death incidents have shaped his approach to business and product development.
Hands-On Leadership: Zeb emphasizes the importance of founders maintaining control over product development, even as the company scales.
AI-Powered Productivity: ClickUp is leveraging AI to enhance workplace productivity, as demonstrated by their Knowledge Management tool.
Flexible Product Development: Zeb advocates for building initial versions of new features in just two weeks, forcing critical thinking about core functionality.
Continuous Learning: Zeb's practice of journaling and annual review highlights the importance of reflecting on past lessons to drive future success.

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Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Zeb Evans

In this episode, Carlos Gonzalez de Villaumbrosia interviews Anthony Maggio, Vice President of Product at Airtable.

Airtable, founded 12 years ago, has evolved from a user-friendly spreadsheet alternative to a robust enterprise-grade application development platform. The company has raised $1.35 billion in funding and achieved a valuation of $11 billion. Airtable now serves over 500,000 organizations, including half of the Fortune 500 companies.

As VP of Product at Airtable, Anthony leads the product management organization, focusing on creating powerful, intuitive solutions that enhance user experience and meet customer needs. He played a pivotal role in developing Airtable Cobuilder, a groundbreaking AI-powered tool that allows users to create custom applications quickly and easily.

In this episode, we explore Airtable's transition from a consumer product to an enterprise platform, the integration of AI in product development, and the launch of ProductCentral—a solution unifying the entire product development process. We also discuss why product teams are becoming more accountable for revenue and how Airtable connects Product-Led Growth with Sales-Led Growth for enterprise customers.

What you'll learn:
- Anthony's approach to scaling Airtable from a consumer product to an enterprise platform.
- How Airtable Cobuilder revolutionizes application creation using AI.
- Strategies for making product teams accountable for revenue.
- The integration of AI into Airtable's product development process.
- How Airtable balances Product-Led Growth with Sales-Led Growth for enterprise customers.

Key Takeaways👇:
- AI-Powered Development: Anthony highlights the transformative potential of AI in application development, as demonstrated by Airtable Cobuilder.
- Revenue Accountability: He emphasizes the importance of aligning product teams with revenue goals to drive business success.
- Enterprise Focus: Anthony discusses Airtable's strategic shift towards serving larger enterprises with connected applications.
- Customization at Scale: He explains how Airtable enables customers to build and customize applications that can serve thousands of users.
- Future of No-Code Platforms: Anthony shares insights on how AI is democratizing software creation for non-technical users.

Social Links:
- Follow our Podcast on Tik Tok here
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- Join Product School's free events here
- Find out more about Product School here

Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Anthony Maggio