The Next 100 Days Podcast

By: Kevin Appleby & Graham Arrowsmith
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  • Summary

  • The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level in the next 100 days and beyond. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won’t deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is
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Economics Management
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Episodes
  • #450 – Graham Arrowsmith – MicroYES

    #450 – Graham Arrowsmith – MicroYES
    Nov 8 2024
    MicroYES MicroYES is the brand name Graham Arrowsmith is using to promote his authorised partner status to promote MeclabsAI. His main focus is to bring Customer Facing Devices to businesses who want to achieve improved engagement from their websites. Graham's MicroYES offers strategies to leverage cutting-edge AI marketing tools to elevate your brand presence. Summary of the Podcast Navigating time zone differences Graham discusses the challenges of managing meeting schedules across different time zones. Especially as Graham is about to travel to India. He is considering setting all his meetings to the Indian time zone to avoid confusion. Promoting MeclabsAI Graham introduces MeclabsAI, a marketing AI tool that can analyse data and provide insights and recommendations to help businesses improve their marketing efforts. He highlights how Meclabs AI is built on extensive research and experimentation, making it more powerful than typical chatbots or language models. The MicroYes framework Graham explains the "MicroYes" framework developed by MECLABS, which outlines 8 key steps in the customer decision-making process. This framework is used to structure effective marketing pages and customer-facing experiences. Upcoming India trip and customer meetings Graham discusses his upcoming trip to India, where he will be meeting with various businesses in cities like New Delhi, Mumbai, Jaipur, and Chandigarh. The goal is to demonstrate MeclabsAI and in particular Customer Facing Devices (CFD) technology. Recap and next steps Graham wraps up the discussion, encouraging listeners in the target Indian cities to reach out if they are interested in meeting. He also mentions that Faiza will try to create some sample CFDs for those who book a meeting ahead of the trip to showcase the technology. Clips from the Podcast MeclabsAI - including marketing AND finance https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MeclabsAI.mp4 MeclabsAI: The Best of the Best in Marketing https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Trained-on-10k-Experiments.mp4 Are Your Throwing Tries at Your Webpage? https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Throwing-Tries-at-the-Page.mp4 4 Stages of Conversion https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-4-Stages-of-Conversion.mp4 Customer Facing Devices https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Customer-Facing-Devices.mp4 MicroYES Value Proposition https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MicroYES-Value-Proposition.mp4 Get MeclabsAI Training with Flint McGlaughlin LINK: https://join.meclabsai.com/mec050?fpr=2pxtl It's a 3 hour training starting noon Eastern Time (UK: 5pm) The MicroYes Sequence Stage MicroYes (MY) Example Corresponding Action Connect MY1: Yes, I will pay attention. A headline that directly addresses a pressing need or desire of the target audience, such as "Achieve Your Dream Career with Advanced Data Analytics Skills." Capturing initial interest by clearly stating what’s in it for the customer. MY2: Yes, I will engage deeper. Content that begins to elaborate on the headline, providing a teaser of the value, such as a brief overview of how data analytics can open career opportunities. Providing more context, engaging the customer with more information on how their needs can be met. Explain MY3: Yes, I understand the value. Detailed descriptions or demonstration videos showing the course modules, teaching methods, and potential job outcomes. Making the offer’s value clear and comprehensible. MY4: Yes, I believe this will benefit me. Testimonials from former students now thriving in their careers, or data on employment rates post-course completion.
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    56 mins
  • #449 – Ian Pilbeam – HR on Auto Pilot

    #449 – Ian Pilbeam – HR on Auto Pilot
    Nov 1 2024
    HR on Auto Pilot Ian Pilbeam left a corporate HR role in the public sector, formed his own business, The HR Dept, then made it run without him so he can travel the world Summary of the Podcast Introductions and technical setup The meeting begins with Ian, Kevin, and Graham introducing themselves and getting their video and audio setups working. They discuss some technical issues like camera orientation and lighting. Ian's business journey Ian shares how he transitioned from a career in public sector HR to starting his own HR outsourcing business called The HR Department 10 years ago. He describes the process of building the business to operate without him, including hiring talent, implementing systems, and cultivating the right company culture. The importance of company culture Ian emphasises the critical role of company culture in enabling his business to run smoothly without him. He explains how he involved his team in defining the company's core values and ensures they are actively lived by the employees. Transitioning leadership and letting go Ian discusses the challenges of transitioning leadership and fully stepping away from the business he founded. He shares how he built trust with his successor through hands-on training and scenario planning, and how events like the COVID-19 pandemic required him to temporarily step back in. Ian's lifestyle and travel Ian describes his current lifestyle, which involves spending about a third of the year in Edinburgh, a third in Italy, and the remaining third traveling to various destinations. He explains how this lifestyle is enabled by the self-sustaining nature of his HR business. The evolving HR landscape Ian discusses how the HR landscape has become more complex in recent years, with increased focus on mental health, work-from-home policies, and upcoming legislative changes. He explains how this has increased demand for the outsourced HR services his company provides. Clips from the Podcast Escape Story https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Escape-Story.mp4 Testimonial https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    44 mins
  • #448 – John Keedwell – Epics Academy

    #448 – John Keedwell – Epics Academy
    Oct 25 2024
    Epics Academy John works as Director of Photography, and is the chief facilitator of the training courses throughout the Epics Academy Ltd. Summary of the Podcast Overcoming camera shyness John discusses how people often feel self-conscious or nervous when speaking on camera. This is due to perceptions of how they look and sound compared to how they see themselves. He provides strategies to help people get comfortable being on camera, such as focusing on the purpose of the content rather than worrying about appearance. Practical tips for on-camera presence John shares technical tips for improving on-camera presence. These include proper lighting camera positioning, and using an autocue or teleprompter effectively. He emphasises the importance of practicing and developing a natural, conversational style when speaking to the camera. Leveraging video for content creation The group discusses the growing importance of video for content creation and sharing knowledge. John advises breaking down content into concise, focused segments rather than long, rambling presentations. He encourages using video as a medium to effectively communicate and teach. Recap and next steps The hosts wrap up the discussion, thanking John for his insights and providing a link to his training program for those interested in improving their on-camera skills. Clips from the Podcast How You See Yourself https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-How-You-See-Yourself.mp4 Paper over the Cracks with Short Cuts https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-Fillers.mp4 Testimonial Not quite what John meant about filler roll? https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    53 mins

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