The Marketing School Podcast

By: Erica Martin
  • Summary

  • Welcome to The Marketing School Podcast with Erica Martin! Your go-to resource for simplified marketing strategies that drive business growth. I'm Erica, your host and marketing guru, bringing you practical insights and actionable steps in every episode. In this podcast, we believe in cutting through the complexity and breaking down marketing into its simplest form. Whether you're a seasoned entrepreneur or just starting, we have the expertise to guide you through the ever-changing marketing landscape. Tune in for straightforward advice and take your business to new heights!
    Erica Martin
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Episodes
  • EP 79: Target's Marketing Strategy
    May 15 2024

    Welcome to another episode of The Marketing School Podcast!

    Today, I'm diving into some juicy insights straight from my years at Target Corporation. We'll be covering everything from branding to customer experience, drawing lessons that can transform your business. At Target, we mastered the art of standing out, understanding our audience inside out, and crafting products that hit the mark. I'll walk you through strategies for pricing, promotion across various channels, and ensuring a seamless customer journey.

    And hey, let's not forget about keeping an eye on the competition, learning from them while staying true to your brand's essence.

    So, buckle up and get ready to elevate your marketing game, right here on The Marketing School Podcast!


    For more information, visit: https://stan.store/ericamartinco/p/the-first-doneforyou-marketing-program

    For additional resources, check out:

    https://ericamartincompany.vonza.com/courses/marketing-in-a-box

    And explore my digital products: https://martinmedia.biz/shop

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    17 mins
  • EP 78: Research your Audience
    Apr 30 2024

    In this episode of the Marketing School Podcast, your host Erica Martin takes a deep dive into the importance of understanding your target audience for effective marketing. From uncovering the specific problems and symptoms your audience faces to defining their shared experiences,

    Erica shares expert strategies for resonating with your audience and providing valuable solutions.

    Tune in to learn how to simplify complex information and present it in a way that your audience can easily understand. Whether you're a seasoned marketer or new to the field, this episode offers practical tips and actionable advice to help you create marketing content that truly connects.

    Ready to unlock the secrets of audience research? Listen to the latest episode of the Marketing School Podcast now!


    For more information, visit: https://stan.store/ericamartinco/p/the-first-doneforyou-marketing-program

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    13 mins
  • EP 77: Digital Product Marketing
    Apr 11 2024

    In this episode of the Marketing School Podcast, host Erica Martin takes a deep dive into the world of digital product marketing. From defining what digital products are to sharing expert strategies on effectively marketing them, this episode provides valuable insights for both seasoned entrepreneurs and newcomers alike.

    Tune in to discover how to create, market, and sell digital products like a pro. Whether you're looking to boost your income stream or take your business to the next level, this episode offers practical tips and actionable advice to help you navigate the digital product landscape with confidence.

    Ready to learn more about digital product marketing? Listen to the latest episode of the Marketing School Podcast now!


    For more information, visit: https://stan.store/ericamartinco/p/the-first-doneforyou-marketing-program

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    15 mins

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