Episodes

  • Episode 190. The Secret to Simplifying Your Business With Hayley Keeber.
    May 5 2025

    Apply for the mastermind here


    Retail Lash Serum Just


    In this episode of The Life of KG, I sit down with business simplification strategist and mum of three, Hayley Keeber. We discuss her incredible journey from working in corporate recruitment to running a growing business while balancing family life. Hayley shares how she transitioned from supporting mums in business to simplifying strategies for all entrepreneurs, helping them streamline their offers and reduce overwhelm.

    She opens up about her personal struggles with infertility, the challenges of starting a business while raising children, and how she learned to prioritise time and automate tasks for business success. If you’re feeling overwhelmed in your business, this episode is packed with actionable insights to help you simplify, strategise, and systemise for growth.


    What You’ll Learn in This Episode:

    - Hayley’s journey from corporate to entrepreneurship.

    • - How personal experiences led her to shift her business focus.

    • - The importance of business simplification and how to streamline offers.

    • - The power of automation in scaling a business.

    • - The mindset shifts necessary for business success.

    • - How to balance being a mum and running a successful business.

    • - The value of joining a mastermind for accelerated growth.


    • Connect with Hayley:

      • Instagram: @hayleykeeberstrategist


      Join the Conversation: If you loved this episode, tag us on Instagram and share your biggest takeaway! Don’t forget to leave a review and subscribe for more inspiring episodes.


      Follow Katie Here @kg_katiegodfrey

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    41 mins
  • Don’t be in the same place in 6 months time! Are you ready to level up?
    May 4 2025

    Apply for the mastermind here:https://forms.gle/1kACFBwJ1qVtkfwPA


    Have a FREE clarity call here:https://calendly.com/d/cnb7-3rv-xjq/kg-clarity-call


    See more & testimonies here:https://kgbusinessmentor.com/kg-mastermind/


    This is your sign, this is your chance!

    Stop making excuses and join the mastermind that can potentially change your business & your life!


    Find out:

    - What are the different levels to the mastermind

    - Listen to some client wins

    - Listen to what’s stopping you & why this needs to change


    Any questions, drop me a message. I hang out on Instagram the most @kg_katiegodfrey

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    28 mins
  • Episode 189. I’m Moving to Dubai!
    Apr 28 2025

    In this very special solo episode of The Life of KG, I’m finally sharing my BIGGEST life and business announcement yet… I’M MOVING TO DUBAI!

    This move is a dream I’ve been working towards for years, and in this episode, I’m taking you behind the scenes of why we’re making this leap, what it means for my family, and exactly how I’ve created the kind of business that gives me the freedom to work where I want, when I want, and still generate income.

    I also break down:

    • Why Dubai has always felt like home

    • What’s happening to KG Salon, KG Professional, and my coaching business

    • How I’ve built businesses that run without me

    • The truth about taxes in Dubai (spoiler: it’s not why we’re moving!)

    • Our plans for homeschooling, lifestyle changes, and what this move really means for us as a family

    • My mindset around taking risks, building freedom, and creating a life on your terms

    PLUS, I get real about the emotions, fears, and excitement behind the move , including leaving my amazing mum behind.


    Whether you're a salon owner, beauty boss, or aspiring entrepreneur, I hope this episode inspires you to chase your dreams, no matter how big they feel.


    PS: My new book Get Off the Tools is OUT NOW on Amazon! grab your copy now! https://www.amazon.co.uk/dp/1917623070


    PSS: My Mastermind applications are now open. Apply here:

    https://kgbusinessmentor.com/kg-mastermind/


    🎧 Listen now and don’t forget to hit subscribe so you never miss an episode!

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    19 mins
  • Episode 188. I'm DONE With My Salon! With Katie & Amy
    Apr 21 2025

    Apply To Join The Mastermind Here


    Join The Next Business Retreat Here


    Feeling stuck in your beauty business? In this episode, we dive deep into what it really takes to scale, sell, or franchise a salon, clinic, or training academy.

    If you've ever thought, "I'm done with my business" or wondered if you could sell it for a profit, this is the episode for you.


    We break down:
    - Why so many salon owners feel burnt out post-COVID

    - How to turn your business into a sellable asset rather than an emotional burden
    - The real talk on franchising vs. scaling and which path is right for you
    - What it takes to sell your beauty business profitably and not just shut the doors
    - How to remove emotions from decision-making and start thinking like a CEO

    We also share behind-the-scenes stories from Katie's business retreat, where salon owners had massive mindset shifts and left with game-changing strategies to grow or exit their businesses successfully.

    If you're feeling tired, stuck, or just unsure about the next steps in your beauty business, this episode is packed with insights that could change everything for you!


    Time-stamps & Key Topics

    1:00 - The problem with the "you can’t make money in beauty" mindset
    5:00 - Why salon owners struggle to find their tribe & the power of retreats
    12:00 - How business has changed post-COVID & why it feels harder
    20:00 - The truth about salon managers & why finding the right one is tough
    26:00 - How to know if your business is actually sellable
    33:00 - The biggest mistake salon owners make when trying to sell
    38:00 - Thinking like a CEO: Why removing emotions is key
    44:00 - Franchising: Could your salon be the next big brand?


    📲 Follow KG on Instagram: @kg_katiegodfrey
    📩 DM us your thoughts on the episode! Let’s chat about your business goals.

    🔔 Don’t forget to subscribe! If you found this episode valuable, leave us a review and share it with a fellow salon owner who needs to hear this!

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    47 mins
  • Episode 187. The Untold Truth Behind My Success: What No One Tells You About Business!
    Apr 7 2025

    In this episode ofThe Life of KG,the tables have turned! This time,Emily takes over as guest host to interview me, Katie Godfrey, about myjourney from salon owner to business mentor and entrepreneur.


    Inside This Episode, We Chat About:
    - How I built mysalon, academy, and product line – and made them passive income streams.

    - Why I transitioned fromworking IN my business to working ON my business
    - The highs and lows ofcoaching and consulting in the beauty industry
    - Lessons learned fromburnout, boundaries, and business growth
    - Myupcoming book launch!
    - Personal revelations, mindset shifts, andthe impact of my trip to Bali


    This episode is packed with real talk, personal growth insights, and business strategies that every beauty entrepreneur needs!


    📢BIG ANNOUNCEMENT:
    My book is launching onApril 14th – a completebusiness roadmap for beauty entrepreneurs. Think of it asa year’s worth of coaching in one book! Join thewaitlist now so you don’t miss the launch day offer!


    ✉️Join the waitlist for my book


    Get your Brow & Lash growth serum here!


    Tag me on Instagram@kg_katiegodfreyif you loved this episode! 💖


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    32 mins
  • Episode 186. The Business Side of PMU: Scaling, Marketing & Growth With Karen Harvey-Conran
    Mar 24 2025

    RETAIL LASH & BROW GROWTH SERUM HERE


    JOIN THE WAITLIST FOR MY BOOK HERE


    This week onThe Life of KG, I’m sitting down withKaren Harvey-Conran, a powerhouse in the beauty industry who transitioned fromteaching business and economics to running her own permanent makeup clinic!

    Karen’s story is one ofbold decisions, resilience, and reinvention,proving it’snever too late to chase your passion and build a business you love.

    - How Karen went fromassistant headteacher to beauty entrepreneur
    - The challenges (and wins!) ofstarting a business later in life
    - Whynetworking & branding were key to building her successful client base

    - The power ofbusiness mentorship and investing in growth
    - How she’s nowhelping others launch successful PMU businesses

    Plus, we talk aboutpricing strategies, marketing beyond Instagram, and why taking risks pays off.

    If you’ve ever dreamed of making a big career change or growing your beauty business, this episode is for you!


    Tag us on socials if you loved this post and give us a follow.

    Follow me

    Follow Karen

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    1 hr and 2 mins
  • Episode 185. TikTok Strategies & Emily's Wild Business Journey
    Mar 10 2025

    PLEASE JOIN MY BOOK WAITLIST HERE


    RETAIL THE KG LASH & BROW SERUM HERE


    In this must-listen episode of The Life of KG, I sit down with the incredible Emily Booroff, from Social Climbers, a TikTok-focused digital marketing agency.

    Emily’s story is a rollercoaster ride of resilience, risk-taking, and reinvention, from retail and corporate roles across the globe to launching and scaling multiple businesses. But the real gold in this episode? Her game-changing TikTok tips that could revolutionise your approach to social media marketing.What You'll Learn in This Episode: - Emily’s jaw-dropping journey from retail to running multiple businesses - The biggest mistakes people make on TikTok and how to avoid them - Why consistency is key (and how often you REALLY need to post) - The TikTok algorithm hacks that will get your content seen - How TikTok Shop is changing the game for product-based businesses - Why most people overthink social media (and how to simplify your strategy) Whether you're a beauty business owner, product seller, or aspiring content creator, this episode is PACKED with no-nonsense, actionable strategies to help you leverage TikTok for visibility and sales. If you love this episode, share it and tag me on Instagram@kg_katiegodfreyYou can follow Emily over at@socialclimberscollectiveon IG https://www.social-climbers.com/

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    1 hr and 32 mins
  • Episode 184. £600 a Month, £20K in Debt But An Investment Changed My Life. Shaz From Sleek Marketing
    Feb 24 2025

    JOIN MY BOOK WAITLIST HERE


    In this inspiring episode of The Life of KG, I sit down with Shaz, the incredible entrepreneur and founder of Sleek Marketing. Shaz shares her journey from a chaotic childhood, navigating multiple moves and challenges, to building a thriving digital marketing agency. She reveals how her passion for organic marketing, coupled with a relentless drive, helped her transform her life and achieve incredible business success. We discuss: - Shaz’s tumultuous upbringing, including moving between countries and overcoming early financial struggles. - How she juggled being a single mum, mounting debt, and a stressful corporate career while pursuing her dreams. - The bold investment in a course that completely changed her career path and helped her create a sustainable income. - Why mindset and perseverance are the keys to long-term success. - Top strategies for lead generation, selling on Instagram, and making the most of DMs. - The importance of testing marketing strategies organically before diving into paid ads. - How to build an audience that converts and why small, engaged audiences can be more powerful than large followings. - Why your website and email list are the most critical assets for your business growth. Actionable Tips: - Sell daily on Instagram Stories to engage your audience and drive sales. - Test your messaging organically before scaling with paid ads. - Focus on building trust in your DMs with genuine, conversational outreach. - Prioritise your email list and SEO efforts to secure long-term, sustainable growth. - Treat marketing like dating, build relationships before going in for the sale. Connect with Shaz: Instagram: @sleekmarketing 🎧 Love this episode? Share it! Screenshot your phone, tag me (@kg_katiegodfrey) and Shaz (@sleekmarketing), and help spread the word. Thank you for listening, and see you next time on The Life of KG!

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    51 mins