In this episode of The Legal Influence Podcast, Kate discusses what creators need to consider before joining an influencer marketing platform or signing up for a campaign through one of these platforms.

Influencer marketing platforms can be an easy way for creators to find campaigns and connect with brands, but it's important to fully understand how a platform works and the terms that you're agreeing to. Learn why you need to carefully review a platform's terms of use, and what common licensing terms really mean.

Other Resources You Might Enjoy:

• FREE GUIDE: Brand Deal Contract Checklist
• BLOG: What Are Usage Rights?
• PODCAST: What Creators Really Need to Know Before Giving Up Usage Rights "In Perpetuity"

Highlight of the Episode Include:

• How influencer marketing platforms can take work off of your plate. (01:56)
• The importance of understanding how a platform works. (03:51)
• Why it's important to review a platform's terms of use/terms of service. (07:35)
• Breakdown of the licensing terms from an actual influencer marketing platform. (08:24)

Instagram | TikTok | Blog

The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.

On this episode of The Legal Influence Podcast, Kate talks about the 3 types of legal documents that you should have on your blog.

Having a blog is a great way for content creators and influencers to provide valuable, long-form content to your audience on a platform that you own. But it's important to have certain legal documents in place to make sure you're running your blog legally and protecting your content and business.

Learn why you should have website Terms & Conditions, a Privacy Policy, and relevant disclaimer policies on your blog.

Shop The Legal Influence Contract Shop:

• Blogger Terms & Conditions Template
• Blogger Privacy Policy Template

Highlights From the Episode Include:

• Different platforms to consider when building your website and blog. (02:00)
• Why your website should have Terms & Conditions. (04:06)
• Why you're legally required to have a Privacy Policy on your website. (08:19)
• What bloggers need to know about GDPR. (10:00)
• The types of disclaimer policies your blog may need. (15:57)

Instagram | TikTok | Blog

The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.

In this episode of The Legal Influence Podcast, Kate discusses selling digital products online and some of the legal considerations to keep in mind. She also shares her thoughts on master resell rights ("MRR") courses.

If you're an influencer or content creator looking to add an additional stream of income to your business, selling digital products can be a great options. From eBooks, to templates, to courses, to workshops, there are countless ways to create a digital product that highlights your expertise and benefits your audience. Learn how to protect yourself and your intellectual property when selling digital products online.

This episode also discusses fair advertising guidelines from the Federal Trade Commission ("FTC") in relation to MRR courses. MRR courses often teach about digital marketing while allowing the purchaser to resell the course. While the resell model isn't inherently problematic as long as the terms are clear, the way that MRR courses are often marketed is. This episode does not critique specific courses, rather it discusses the predatory and illegal tactics often used to sell them.

MENTIONED IN THE EPISODE:

• Protect your digital product and business with our Digital Product Terms of Use Template.
• FTC Guide on How to Spot a Pyramid Scheme

HIGHLIGHTS INCLUDE:

• The benefits of selling digital products. (01:39)
• How to decide what digital product to create. (02:24)
• Choosing a platform to sell your digital product. (04:08)
• How to protect yourself legally with your Terms of Use. (06:53)
• How to spot a pyramid scheme, from the FTC. (14:48)
• Advertising guidelines from the FTC. (21:08)

Instagram | TikTok | Blog

The Legal Influence Contract Shop

Legal Disclaimer: The information shared on The Legal Influence Podcast is for informational and educational purposes only. It is not to be construed as legal advice. Listening to The Legal Influence Podcast does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for personal legal advice.