Jon Sneider is the dynamic Founder and President of Wild Gravity, LLC, a creative production powerhouse for technology brands. As the bestselling author of Hacking Advertising, Jon brings a pragmatic, results-driven approach to marketing, shaped by decades of experience in global advertising across TV, digital, social, and retail channels. A veteran marketing executive, Jon has led innovative campaigns for some of the world’s largest brands, earning numerous industry accolades for creativity and business impact. In 2017, he co-founded Wild Gravity with Jonathan Harris, driven by a mission to revolutionize the advertising-production landscape through efficiency and creative excellence.

In this episode, Jason and Jon discuss:

• How to produce high-quality ads without the traditional agency model
• The five magic metrics that determine advertising success
• The evolution of digital marketing and how big brands are adapting
• Why creative production companies can outperform traditional ad agencies
• The role of AI in modern advertising and its current limitations

Key Takeaways:

• Jon champions creative production companies, like Wild Gravity, that seamlessly integrate creative services, production, and post-production. This innovative approach eliminates inefficiencies while delivering high-quality ads faster and at a lower cost compared to traditional agencies.
• The five essential metrics—breakthrough, brand recall, message clarity, likability, and purchase intent—are pivotal in crafting impactful ads. Mastering these metrics not only enhances brand presence but also drives measurable business outcomes.
• Jon’s journey from large advertising firms to founding Wild Gravity was driven by witnessing the outdated, fragmented processes within traditional agencies. This realization catalyzed his mission to streamline ad production through a more holistic and efficient model.
• The episode reveals the transformative power of professional relationships, as Jon’s network played a crucial role in his entrepreneurial journey. Cultivating connections is not just beneficial but foundational to long-term success.
• While AI is a valuable tool for ideation and drafting, human intervention remains indispensable. The nuanced discussion emphasizes that creativity and refinement still lie within human expertise despite AI advancements.

“If you want to start a company one day, get a job in the industry that you want to start your company in, learn every single role that there is, try and work every single role, and in that way you are going to figure out what the niche is for your company, and in that way you can be successful.” - Jon Sneider

Connect with Jon Sneider:

Website: https://www.wildgravity.net/

LinkedIn: https://www.linkedin.com/in/sneider/

Jon’s Book: https://hackingadvertising.com/

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking

Email: grow@rewireinc.com

Show notes by: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Ready to rethink what truly fuels growth? Jason and Steve reveal why systems alone aren’t enough—and why people are the real growth engine. Learn how soft skills, mindset, and personalized development plans drive meaningful transformation across organizations. Discover why ongoing coaching, adaptive thinking, and leadership by example are the keys to avoiding stagnation and unlocking next-level performance. Whether you're leading a team or leading yourself, this episode challenges you to shift from process-driven to people-first growth. Let’s explore the human side of scaling success!

In this episode, Jason and Steve discuss:

• Why elite systems alone won’t lead to lasting growth without human development
• The importance of mindset, soft skills, and personalized development in the workplace
• Four key principles to drive growth through people instead of just process
• How leaders can model the behavior they wish to see in their teams
• The measurable ROI of investing in ongoing personal and professional coaching

Key Takeaways:

• Without prioritizing people development, even the best processes eventually plateau. Human growth is not just complementary—it’s foundational to real progress.
• Growth isn’t a checkbox; it’s a commitment. The episode emphasizes how cultivating a culture of continuous learning and evolving mindsets is what separates thriving teams from stagnant ones.
• Rather than issuing directives, impactful leaders set the tone by embodying the very changes they seek, proving that transformation begins from the inside out, not as a top-down directive.
• Individualized development rooted in personality, goals, and strengths isn’t just empowering—it’s essential for retention and engagement in today’s workforce.
• Professional coaching emerges not merely as an optional perk but as a powerful catalyst for transformation, offering a mirror to reframe thinking, challenge assumptions, and accelerate lasting personal and organizational change.

“We are the ones that adapt in a system. And when we can do that, we can take systems that we built and make them better. But if we don't focus on people—how we process, how we develop our skills, and how we get better internally—then everything seems to stagnate and get flat.” - Steve Scanlon

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking

Email: grow@rewireinc.com

Show notes by: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.