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The Insight Interviews - Powered by Rewire

The Insight Interviews - Powered by Rewire

By: Rewire Inc Steve Scanlon Jason Abell
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Here’s the deal. You have it in you to grow yourself and your business to even greater heights than you’ve already reached. We’re gathering a collection of some amazingly insightful people to help you do just that. Each week with The Insight Interviews, we’ll unpack the experiences of unique business leaders, high capacity sales professionals and standout thought leaders to explore what they have learned along their road to success in order to open the door to insights you can use to achieve your own. We want to help you see beneath the surface of whatever it is that you call success and into the changes in thinking that make your sustainable and actionable success possible. Your hosts, Jason Abell and Steve Scanlon, have a combined 33,000 hours coaching entrepreneurs, leaders and high performers of all kinds. They have started 9 businesses between them, and during their individual careers have been responsible for billions of dollars of production in the residential mortgage industry. They are each crazy about their wives, their dogs, and sometimes even their kids. If you want to grow by gathering insights from the successes (and failures) of some of the best in business, The Insight Interviews is for you. It’s powered by Rewire. And it’s freaking awesome!

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Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 269 Jon Sneider - Hacking Advertising
    Jun 13 2025

    Jon Sneider is the dynamic Founder and President of Wild Gravity, LLC, a creative production powerhouse for technology brands. As the bestselling author of Hacking Advertising, Jon brings a pragmatic, results-driven approach to marketing, shaped by decades of experience in global advertising across TV, digital, social, and retail channels. A veteran marketing executive, Jon has led innovative campaigns for some of the world’s largest brands, earning numerous industry accolades for creativity and business impact. In 2017, he co-founded Wild Gravity with Jonathan Harris, driven by a mission to revolutionize the advertising-production landscape through efficiency and creative excellence.


    In this episode, Jason and Jon discuss:

    • How to produce high-quality ads without the traditional agency model
    • The five magic metrics that determine advertising success
    • The evolution of digital marketing and how big brands are adapting
    • Why creative production companies can outperform traditional ad agencies
    • The role of AI in modern advertising and its current limitations


    Key Takeaways:

    • Jon champions creative production companies, like Wild Gravity, that seamlessly integrate creative services, production, and post-production. This innovative approach eliminates inefficiencies while delivering high-quality ads faster and at a lower cost compared to traditional agencies.
    • The five essential metrics—breakthrough, brand recall, message clarity, likability, and purchase intent—are pivotal in crafting impactful ads. Mastering these metrics not only enhances brand presence but also drives measurable business outcomes.
    • Jon’s journey from large advertising firms to founding Wild Gravity was driven by witnessing the outdated, fragmented processes within traditional agencies. This realization catalyzed his mission to streamline ad production through a more holistic and efficient model.
    • The episode reveals the transformative power of professional relationships, as Jon’s network played a crucial role in his entrepreneurial journey. Cultivating connections is not just beneficial but foundational to long-term success.
    • While AI is a valuable tool for ideation and drafting, human intervention remains indispensable. The nuanced discussion emphasizes that creativity and refinement still lie within human expertise despite AI advancements.


    “If you want to start a company one day, get a job in the industry that you want to start your company in, learn every single role that there is, try and work every single role, and in that way you are going to figure out what the niche is for your company, and in that way you can be successful.” - Jon Sneider


    Connect with Jon Sneider:

    Website: https://www.wildgravity.net/

    LinkedIn: https://www.linkedin.com/in/sneider/

    Jon’s Book: https://hackingadvertising.com/



    Connect with Steve and Jason:

    LinkedIn: Jason or Steve

    Website: Rewire, Inc.: Transformed Thinking

    Email: grow@rewireinc.com



    Show notes by: Angelo Paul Tagama


    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Show More Show Less
    33 mins
  • 268 Meg Thomas Crosby & Howard Cleveland - The Six Imperatives of Leadership
    Jun 6 2025
    Meg Crosby and Howard Cleveland co-founded PeopleCap Advisors in 2012 to empower leaders and elevate organizations.Prior to PeopleCap, Crosby worked as an HR leader for companies of all sizes, including a small tech start-up as a sole HR practitioner, and at Google, where she led acquisition integration. Her corporate work, consulting practice, and board experience have established her as an expert in organizational culture, people strategy, and high growth.Cleveland began his career as a labor and employment attorney, guiding leaders through complex employee issues and fostering cultures of trust. Now a sought-after coach and advisor for leaders spanning five continents, Cleveland is known for his strategic insights, leadership expertise, and intuitive understanding of human dynamics.In this episode, Jason, Meg, and Howard discuss:Discover the story behind PeopleCap Advisors and their new book, Running the GauntletKey leadership challenges during high-growth phases and how to overcome themExplore six key imperatives for successful high-growth leadershipHow to develop a "self-replicating talent machine" within an organizationThe importance of culture in leadership and how to define, demonstrate, and defend itKey Takeaways: Building a strong foundation for long-term success often stems from leveraging complementary skill sets. Their dynamic partnership highlights how diverse perspectives can enrich leadership strategies and drive growth.As high-growth companies expand, leaders must transition from being generalists to specialists. This evolution requires continuous learning and the ability to adapt one's skills to meet the demands of a more complex organizational structure.Sustainable growth hinges on creating robust systems for hiring, training, and talent development. Implementing consistent practices ensures that successful leadership traits are reproduced throughout the organization, fostering long-term resilience.Letting go of long-time employees who no longer fit the evolving structure is not just necessary but beneficial. This intentional liberation can open new opportunities for both the individual and the organization, fostering alignment and renewed momentum.Effective leaders know that culture is not just established but maintained through intentional actions. Defining, demonstrating, and defending cultural values is essential to preserving accountability and ensuring sustainable progress, even during rapid growth.“That's one of the great things about having a strong culture. It will attract the right people and repel others. It doesn't mean that the people it repels are bad; it just means they're not a fit for the culture.” - Meg Thomas CrosbyConnect with Meg Crosby & Howard Cleveland:Website: https://www.peoplecap.com/ LinkedIn: https://www.linkedin.com/in/meg-thomas-crosby-6424781a/ https://www.linkedin.com/in/howardcleveland/ Emails: meg.crosby@peoplecap.com , howard.cleveland@peoplecap.com Meg & Howard’s Book: https://www.peoplecap.com/book/ Connect with Steve and Jason:LinkedIn: Jason or SteveWebsite: Rewire, Inc.: Transformed Thinking Email: grow@rewireinc.comShow notes by: Angelo Paul TagamaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    37 mins
  • 267 Jason and Steve - Fueling Growth Through People
    May 30 2025

    Ready to rethink what truly fuels growth? Jason and Steve reveal why systems alone aren’t enough—and why people are the real growth engine. Learn how soft skills, mindset, and personalized development plans drive meaningful transformation across organizations. Discover why ongoing coaching, adaptive thinking, and leadership by example are the keys to avoiding stagnation and unlocking next-level performance. Whether you're leading a team or leading yourself, this episode challenges you to shift from process-driven to people-first growth. Let’s explore the human side of scaling success!


    In this episode, Jason and Steve discuss:

    • Why elite systems alone won’t lead to lasting growth without human development
    • The importance of mindset, soft skills, and personalized development in the workplace
    • Four key principles to drive growth through people instead of just process
    • How leaders can model the behavior they wish to see in their teams
    • The measurable ROI of investing in ongoing personal and professional coaching


    Key Takeaways:

    • Without prioritizing people development, even the best processes eventually plateau. Human growth is not just complementary—it’s foundational to real progress.
    • Growth isn’t a checkbox; it’s a commitment. The episode emphasizes how cultivating a culture of continuous learning and evolving mindsets is what separates thriving teams from stagnant ones.
    • Rather than issuing directives, impactful leaders set the tone by embodying the very changes they seek, proving that transformation begins from the inside out, not as a top-down directive.
    • Individualized development rooted in personality, goals, and strengths isn’t just empowering—it’s essential for retention and engagement in today’s workforce.
    • Professional coaching emerges not merely as an optional perk but as a powerful catalyst for transformation, offering a mirror to reframe thinking, challenge assumptions, and accelerate lasting personal and organizational change.


    “We are the ones that adapt in a system. And when we can do that, we can take systems that we built and make them better. But if we don't focus on people—how we process, how we develop our skills, and how we get better internally—then everything seems to stagnate and get flat.” - Steve Scanlon



    Connect with Steve and Jason:

    LinkedIn: Jason or Steve

    Website: Rewire, Inc.: Transformed Thinking

    Email: grow@rewireinc.com



    Show notes by: Angelo Paul Tagama


    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Show More Show Less
    31 mins
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