Welcome to the Grit Show!

On this episode we sit down with Eric Hinman—a multi-faceted entrepreneur, wellness enthusiast, and former triathlete known for his disciplined approach to balancing business and fitness. Eric’s journey began with his father guiding him into entrepreneurship, leading him to start an insurance agency, launch a successful software company, open a gym, and create a thriving content-driven personal brand. Along the way, he’s not only built multiple businesses but also developed his own philosophy on blending fitness, wellness, and community.

In this episode, Eric shares how reshaping his environment helped transform his life and perspective. He dives into the challenges and mindset required for entrepreneurship, emphasizing resilience and strategic thinking. From building ambassador programs for early-stage wellness brands to crafting his own wellness routine, Eric offers insights that resonate far beyond the business world.

Eric opens up about his fitness evolution—from CrossFit to endurance racing—and how he’s avoided injury through balance and contrast therapy. He sheds light on actionable wellness habits, essential supplements, and why knowing your body's unique needs is so important. Having once struggled with weight, Eric recalls his life changing experience of hiring a personal trainer and learning to listen closely to expert advice.

From returning to food fundamentals and focusing on unprocessed nutrition to the profound impact of community, Eric discusses why stripping away ego and evolving our identities is key to genuine growth. This conversation is for anyone looking to understand the grit behind real success, wellness, and the journey to lifelong health.

Based in Denver, Eric is a hybrid athlete (5x Ironman), serial entrepreneur, and brand builder, who specializes in scaling early-stage consumer and wellness brands. Some of Eric’s partners include Ten Thousand, Slate, Ice Barrel, SISU, HVMN, The Normal Brand, Blokes, MASA Chips, Kane, Flux, GORUCK, Kreatures of Habit, and more.

Eric believes in the long-term vision of the brands he partners with and his portfolio of angel investments in the wellness space includes companies such as Ten Thousand, HVMN, Beam, Slate, Ice Barrel, The Real Cereal Co, Kane Footwear, MASA Chips and more.

You can find Hinman on Instagram⁠ here⁠.

Website

Please send your guest requests to james@ironcowboy.com or through ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Keep tuning in to embrace the grit!

Welcome to the Grit Show!

On this episode, we chat with Bishoi Khella, who takes us through his incredible, often bumpy journey of weight loss, self-discovery, and finding purpose. Bishoi opens up about what it was like growing up as the “chubby kid” and how, in high school, he worked hard to drop from 260 to 180 lbs. But after starting his own business at 22, the stress piled on, and old habits crept back in, pushing him up to 350 lbs.

Bishoi describes avoiding the scale like it was the plague and shares the tough reality of childhood food restrictions that left him clueless about healthy habits. He also reflects on those moments of “how did I get here?”—the panic attacks, feeling out of control, and the overwhelming guilt that became a moral compass for him.

When life felt chaotic, Bishoi turned to journaling to make sense of his emotions, and he realized how much stress his body was carrying. A low point came on a trip with friends; being out of shape meant he couldn’t fully enjoy it, and it was a wake-up call that pushed him toward change. That’s when he discovered the 75 Hard program, which, as he describes it, “changed everything.”

He shares how he embraced “chasing discomfort,” raising his standards, and getting so committed to his goals that nothing else mattered. For Bishoi, if you want something bad enough, you’ll find a way.

Today, Bishoi challenges himself in different ways and is passionate about helping others do the same. His journey has also refined his social circle; it’s smaller now but filled with quality connections. Bishoi’s story is down-to-earth, relatable, and packed with insights about grit and resilience that make this episode a must-listen.

You can find Khella on Instagram here.

Please send your guest requests to james@ironcowboy.com or through ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠.

Keep tuning in to embrace the grit!

Welcome to the Grit Show!

In this episode, we sit down with Anders Hofman, the man behind Project Iceman, where he became the first person to complete a full Iron Distance triathlon on the icy continent of Antarctica. Hofman takes us on a journey through his Danish upbringing, where playing it safe was the norm, and dreaming big seemed impossible. From his childhood dream of becoming a professional football player to being told repeatedly that his aspirations were unrealistic, Hofman shares the pivotal moment when he quit his stable job and pursued the unthinkable challenge of Project Iceman.

Hofman discusses how our limitations are often self-imposed, and the only people who say something is impossible are those who haven’t done it themselves. He emphasizes that chasing a dream draws the right opportunities and people into your life and that fulfillment comes from following the passions that ignite your inner child.

Through intense training, navigating extreme weather, and dealing with unexpected challenges like freezing goggles and encounters with wildlife, Hofman demonstrates how resilience and adaptability are key to overcoming life’s storms. In his words, "If I have to crawl, I am going to crawl," a mindset that carried him through both the brutal Antarctic conditions and the pursuit of his lifelong dreams.

As Project Iceman comes to a close, Hofman is now chasing his next dream—becoming a professional football player, beginning a new journey in a foreign country, learning to trust the process once again.

Join us for a riveting conversation filled with lessons on courage, perseverance, and the power of following your own path, no matter the odds.

Project Iceman

Instagram

Please send your guest requests to james@ironcowboy.com or through ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠.

Keep tuning in to embrace the grit!