The Business of Real Estate – Premiere EPISODE 1 – AN OVERVIEW

By: Lynn Hoffman and Eric Johnson
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  • Summary

  • Dive into the dynamic world of real estate with Lynn Hoffman and Eric Johnson in the first episode of "The Business of Real Estate" podcast. Both seasoned coaches, they offer a mix of expert insights and practical advice for both new and experienced professionals. In this episode, they discuss navigating market changes, using technology effectively, and building lasting client relationships. Aimed at refining sales strategies and enhancing business planning, this engaging discussion promises to elevate your real estate knowledge and skills. Tune in to this essential resource for anyone looking to succeed in real estate. Watch now to step up your game!
    2024
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Economics
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Episodes
  • The Business of Real Estate – Episode #17

    The Business of Real Estate – Episode #17
    Oct 8 2024
    All About Coaching With Special Guests: Mary-Anne Gillespie, CEO of Red Apple Coaching, and David Greenspan, CEO and founder of MindShare 101 Episode 17 of "The Business of Real Estate" podcast focuses on the importance of coaching in the real estate industry. Hosts Lynn Hoffmann and Eric Johnson are joined by two guests, Marianne Gillespie, CEO of Red Apple Coaching, and David Greenspan, CEO and founder of MindShare 101. The discussion revolves around the value of having a coach, what to look for in a coach, and how coaching can impact an agent's success. Key points discussed: The Role of a Coach: Coaches provide accountability, helping real estate agents stay on track and push their limits. Not everyone may feel they need a coach, but those who seek to reach their goals faster and with fewer mistakes can significantly benefit from one. What to Look for in a Coach: Experience: It's important to ask how many billable coaching hours a coach has. Full-Time Commitment: Ensure the coach is fully dedicated to coaching, rather than doing it as a side job. Social Proof: Look for testimonials and actual results from past clients to ensure credibility. Why Coaching is Essential: Coaching is crucial for agents at all levels, from beginners to top performers. It helps in building necessary skills, navigating challenges, and achieving business goals. The guests emphasize that the real estate industry is becoming more challenging, and having a coach can provide the necessary edge to succeed. Personal Experiences: Marianne shares her own journey of hiring multiple coaches to achieve her Ironman World Championship, underscoring the power of having expert guidance. David highlights the importance of continuous learning and being accountable, not just to a coach but also to oneself. Final Thoughts Both guests stress the importance of finding a coach who is passionate, experienced, and truly invested in the client’s success. The episode concludes with a reminder that while real estate is a tough industry, the right coaching can help agents live their dreams and achieve their full potential. For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net
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    58 mins
  • The Business of Real Estate – Episode #16

    The Business of Real Estate – Episode #16
    Oct 1 2024

    Creating a Unique Client Experience
    With Special Guest: Conrad Zurini

    In Episode 16 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson welcome Conrad Zurini, broker-owner of RE/MAX Escarpment and RE/MAX Niagara. The discussion centres on creating a unique client experience in real estate. Conrad shares his journey of growing a brokerage from 85 agents to nearly 1,000, attributing success to providing personalized, boutique-like experiences for both clients and agents.

    Key insights include the importance of accessibility and responsiveness, with Conrad emphasizing the value of being available and engaging directly with agents and clients. He also highlights the significance of tailored services, likening it to the difference between stovetop-cooked oatmeal and microwaved oatmeal—demonstrating that going the extra mile can enhance the client experience.

    The conversation also touches on the role of AI in real estate, with Conrad noting that AI can assist in providing data-driven insights to help agents create more personalized and effective client interactions. However, the personal touch and deep understanding of client needs remain irreplaceable in building trust and loyalty.

    For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net
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    42 mins
  • The Business of Real Estate – Episode #15

    The Business of Real Estate – Episode #15
    Sep 24 2024

    Using a CRM

    In Episode 15 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson dive into the importance of using a Customer Relationship Management (CRM) system. They emphasize that a CRM is essential for maintaining and automating contact with clients and leads, preventing valuable relationships from falling through the cracks.

    Key points include:

    1. Choosing the Right CRM: Select a CRM that aligns with your needs and, most importantly, one that you will consistently use.

    2. Ease of Use: Start by gradually inputting contacts and integrating the CRM into daily tasks to avoid feeling overwhelmed.

    3. Automation and Organization: CRMs help automate tasks, track important client details, and set reminders, making your business more efficient.

    4. Long-term Value: A well-maintained CRM can provide long-term benefits, including better client retention and the ability to sell your database in the future.

    The episode encourages real estate professionals to invest in and actively use a CRM to enhance their business operations and client relationships.

    For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net
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    38 mins

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