In this episode of the Tailwind Marketing Podcast, host Carlos Corredor sits down with Rafael Moiseev, the VP of global marketing at Customer Times. They explore the shift from traditional siloed marketing to agile, integrated teams, the crucial role of orchestration in meeting modern marketing demands, and the impact of marketing intelligence on driving qualified leads. Rafael shares his insights on the importance of having a competent intelligence team, the limitations of external sales intelligence platforms, and the significance of fostering a culture that embraces change and collaboration. Tune in for a deep dive into the evolving landscape of IT marketing and get valuable tips for driving sales and engagement.

Wade Poezyn is a Senior Digital and Demand Generation Marketing Manager at Transact Campus, a technology company simplifying campus payments and commerce for higher education institutions. With over nine years of experience, Wade has become an expert in fintech, digital transformation, AI, and B2B, B2C, and B2B2C marketing. He is passionate about helping the younger generation advance in their careers, which he explores through his podcast, Underdog Rising. Known for his innovative approach, Wade blends his marketing expertise with insights from his diverse industry background, including transportation services and SaaS software.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Wade Poezyn, a demand generation expert at Transact Campus. Wade dives into why demand gen shouldn’t be siloed, the power of data in driving strategy, and how to align marketing efforts to get real results. Whether it’s crafting the right message, using paid ads smartly, or understanding the customer journey, Wade shares useful tips for IT marketers looking to improve their game. Don't miss out on practical advice for making your marketing efforts truly count.

Chiala Marvici is a fractional director with extensive experience spanning multiple industries. With over two decades in this profession, Chiala has made significant contributions to leading companies through digital transformations, particularly in the beauty, real estate, and IT services sectors. Beginning her career in the beauty industry, she has continuously adapted to changes, playing a key role in helping businesses transition to digital platforms during the pandemic. Her expertise in establishing a solid digital foundation makes her insights invaluable for understanding how businesses can successfully navigate their marketing journeys.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits with Chiala Marvici, a fractional director with experience in beauty, real estate, and IT services. Chiala shares how she helped businesses adapt during the pandemic and build digital foundations that truly connect with audiences. They dig into using web analytics to make the most of your marketing budget, explaining why a pretty website needs to convert, and explaining how the first step in branding is understanding who your customer is.