Madison Ruggieri, Co-owner of Motley Brands, shares the not-so-easy two-decade journey for this direct-to-consumer company, how customer feedback directly impacted and shaped market strategies, the ah-ha moment when women inquired about using their product line of men's skin care products, and why creating alcohol-free fragrances is so important to this fragrance company. Sean Ryan, host of Strange Currencies, explores why Madison and her team thrive in a competitive men's grooming and fragrance industry. Learn more about the iconic fragrance, Santal Era, by onekind: https://onekind.us/en-ca/products/santal-era-perfume-oil Do you feel that navigating digital media sucks? Join 2 million men who wake up to a daily publication full of interesting roadmaps: https://www.rotarydigital.net/ Hang with Sean on X: https://x.com/RotaryFounder Prefer YouTube? Watch Strange Currencies on YouTube: https://www.youtube.com/@StrangeCurrencies-SeanRyan Produced and Edited by Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview

Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 9 Part 2, Ryan Coulter, the James Brand, joins to discuss breaking trail in the ‘everyday carry’ category- including pocket knives and carabiners. He talks about utilitarian values while expanding the portfolio outside of just ‘outdoorsy’ sharp knives.

Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 9 Part 1, Ryan Coulter, the James Brand, joins to discuss how his experiences at Burton and Nike influenced how he runs his EDC accessories brand. ‘Modern Minimal Everyday Carry’ has become not just a phrase but a mission. Also, he advocates for an entrepreneur to have a varied number of experiences in the corporate world to learn different models to running a brand and creating a brand mission.