Now that we know our community enjoys learning about mental health and the psychology behind consumer behavior, we decided to nerd out a little bit and talk about a popular economic concept called "Taps and Sinks" (also known as "Faucets and Sinks") – which has nothing to do with the stuff you buy at Home Depot. The type of Taps & Sinks we are talking about in this episode refers to mechanisms for adding or removing resources from an economic system in order to get your customers to behave a specific way.

But don’t worry, we left all the complex math and Game Theory at home. This is a discussion on Taps & Sinks that is approachable and explained in a way that you can apply in your own business as soon as tomorrow. Sound too good to be true? Listen for yourself!

Special thanks to Indicium LLC for editing this episode!

Back by kinda, sorta, maybe a little popular demand – Season Three, y’all! I mean, is there really more that needs to be typed here? Don’t believe us? Listen for yourself!

Sincere thanks to Indicium LLC for editing this episode and willing to do another season with us!

Have you ever wondered if any of the high flying, fast paced, tech entrepreneur stories you see in the movies are grounded in reality? This week’s guest, Joe Mordica, talks about what it’s actually like to build a tech startup, sell it, help build another tech company into the second largest cryptocurrency mining farm in the United States (with an electric bill of about half a million dollars PER MONTH), and then start yet another tech company that is actively working to disrupt the telecommunications industry as we know it.

Yet despite a lot of parallels to the regular tech startup movies, Joe intimately shares what he discovered actually matters on the other side of the successful tech startup rainbow (spoiler alert: It’s not the private jets and bodyguards that he had at his disposal).

Want to hear what Joe thinks matters most for successful tech entrepreneurs? Then check out our chat on your platform of choice!

Sincere thanks to Joe for sharing a really exciting story and his firsthand tech startup experiences! Also, a sincere thanks to Indicium LLC for editing this episode!