If you listen to this show regularly, you know that the shifting interest of athletes from endorsement to ownership is something we talk about a lot. Well, it turns out that in the last few years, athletes aren’t the only ones that are thinking about how to get ownership in the brands, companies and financial institutions they help build as early adopters, micro-influencers, or simply as customers.

You may come across terms like Web3, Creator Economy, or even DAOs as in 'Decentralized Autonomous Organization.'

Today’s episode focuses on the latter through the lens of The Player Company, founded by our two guests NFL Defensive Lineman Sheldon Day and former Wide Receiver Amir Carlisle. Teammates and friends since their earliest days at Notre Dame, the two co-founders are leveraging this unique infrastructure to provide both education and investment opportunities to both athletes as well as their communities at large.

Together with Amir and Sheldon, we dug into what DAOs are and how using tokens, they unlock and incentivize behaviors around managing and investing money that simply isn’t possible in the current "Web 2 Ecosystem". We certainly learned a lot from our guests about the power of group economics and though it's early days for both their company and the Web 3 ecosystem at large, I’m optimistic about this new model of participation that the Players Company hopes to unlock.

About The Game Plan

The Game Plan is a weekly podcast hosted by venture capitalists Jay Kapoor and Tim Katt. The show highlights professional athletes' stories that will help our listeners raise their game both in business and in life

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