• School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

  • By: Dave Jackson
  • Podcast

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

By: Dave Jackson
  • Summary

  • You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
    2024 Dave Jackson
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Episodes
  • Head Trash to Headspace: Overcoming Mental Barriers in Podcasting with Doc G.
    Jan 6 2025

    In this episode, I’m joined by Doc G (Dr. Jordan Grumet), the author of The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy, to tackle one of the biggest challenges podcasters face—not the technology, not the gear,

    - but the mental game.

    Whether it's "head trash," imposter syndrome, or the overwhelming pressure to succeed, Doc G shares practical strategies to help you push past mental barriers and create a podcast you truly love.

    Doc G shares his journey from a successful medical career to finding purpose and fulfillment in podcasting and writing. Together, we explore how to shift your focus from Big P Podcasting (chasing massive downloads and unrealistic goals) to Little P Podcasting (finding joy in the process and creating meaningful content).

    You’ll also hear about:

    • The difference between "big P purpose" and "little P purpose"—and why it matters for your podcast.
    • How to identify what lights you up and makes your podcast worth doing, even if no one listens.
    • Why striving for massive success without joy often leads to burnout.
    • Practical tips for overcoming purpose anxiety and building a podcasting routine you love.

    More From Doc G

    The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy

    The Purpose Code Video Trailer

    Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life

    Earn & Invest Show

    Because of My Podcast: Zita Christan

    Zita does two podcasts: My Spouse Has Dementia and Ritual Recipes. Today, she shares how she was featured in US News and World Report because of her podcast. Paul Wynn had found her podcast (and her transcripts) and interviewed her for his article titled, Easing Holiday Isolation. US News and World Report has approximately 41 million visitors to their site per month. She was also interviewed for another newspaper.

    For all things Zita Christian see zitachristian.com

    Takeaways:
    • The mental barriers that podcasters face often overshadow technical challenges like equipment or hosting.
    • Identifying and pursuing little 'p' purposes can lead to a more fulfilling podcasting journey.
    • Creating a podcast driven by passion rather than big goals fosters genuine connections with listeners.
    • Purpose anxiety can hinder progress, making it crucial to focus on what excites you.
    • Engaging deeply with your podcast's content can attract a community that resonates with your message.
    • Building a podcast around your interests creates joy and can lead to organic audience growth.

    Mentioned In This Episode

    The School of Podcasting

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    48 mins
  • My Favorite Podcast - and WHY - 2024
    Dec 30 2024
    Every year, I ask my audience, "What is your favorite podcast - and WHY." When we hear what resonates with people, we can ensure we include those ingredients in our show.ParticipantsSteve Stewart from The Podcast Editor Academy and the Podcast Editors Mastermind loves Stacking Benjamins.Ralph Estep Jr from the Ask Ralph Podcast (Christian Finance) loves the Ask the Podcast Coach show.Randy Black from Bible Bytes loves the No Agenda Show.Kim Newlove from The Pharmacist’s Voice and Perrysburg Podcast loves The Erectile Dysfunction Radio show.York from Welcome to Earth Stories loves Podtastic Audio.Wolfman Mike from the 70's vs 80's show loves Beach too Sandy Water too wetHarris from His Daughter's Podcast Loves the Founders PodcastChris Nesi from House of Ed Tech AND the NEW Perpetual Syndication loves the Al and Jerry Postgame PodcastLouis Goodman from Love thy Lawyer loves Commentary.Zita Christian from Ritual Recipes and My Spouse Has Dementia loves the Build a Big Podcast.Craig Wealand from Aprender ingles with Reza and Craig loves
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    55 mins
  • Navigating Podcasting in 2025: Is Video Worth It?
    Dec 23 2024

    Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.

    Takeaways:
    • Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience.
    • Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising.
    • The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances.
    • Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention.
    • YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges.
    • While video can expand audience reach, it also incurs additional production costs and time commitments.

    Links referenced in this episode:

    • schoolofpodcasting.com
    • askthepodcastcoach.com
    • Podnews Weekly Review
    • Podcast Index
    • Media Round Table
    • Sound Off Podcast
    • mixlr.com
    • Sweetwater (aff)
    • Sounds Profitable

    Gear Mentioned

    Viltrox 2 pack LCD with remote

    Newer 2 Light LCD with Remote

    Rode Wireless Mico lavalier Microphone

    Mentioned in this episode:

    What Is Your Favorite Podcast in 2024 and WHY?

    If you could only pick ONE show as "Your favorite in 2024" Here is what I need: The name of the show. The website address. A little bit about it, and then go AS LONG AS YOU WANT as to WHY it is your favorite. Then tell us your show's name, the website address, and a little bit about it (so I can add you to the show notes).

    Question of the Month

    Worry Free Podcasting

    Are you ready to take your podcasting dreams to the next...

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    57 mins

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