• Reversing 3 Brand Building Misconceptions, Aided by the Best Book On Brands Ever

  • Jan 29 2024
  • Length: 40 mins
  • Podcast

Reversing 3 Brand Building Misconceptions, Aided by the Best Book On Brands Ever

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  • Summary

  • Summary

    In this episode, Tom and Preston discuss Chapter 10 from Kellogg on branding in a hyper-connected world. They explore the topics of insights, creative, and distribution in building strong brands through advertising strategy in the online age. They emphasize the importance of understanding consumer perceptions and aligning with their motivations. They also discuss the concept of virality and how content can be shared through different channels. The episode concludes with key takeaways for brand owners to implement in their own strategies.

    Chapters

    00:00 Introduction and Overview
    01:25 Insights: Understanding Consumer Perceptions
    05:09 Creative: Building Resonant and Unique Content
    20:59 Distribution: Leveraging Different Channels
    29:49 Conclusion and Key Takeaways
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