Product Driven

By: Matt Watson
  • Summary

  • Building software products requires caring more about the product than it does the technology used to build the product. On this podcast, we discuss bringing a product driven mindset to every step of the product development process.
    Copyright 2025 Matt Watson
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Episodes
  • Balancing Top-Down & Bottom-Up Product Planning
    Jan 9 2025

    🔄 Balancing Product Vision: The Art of Top-Down & Bottom-Up Planning

    Join Matt Watson and Dave Reinhold, Fractional CPO, in an intellectually stimulating exploration of modern product development dynamics. This episode illuminates the delicate balance between executive vision and engineering insights, offering a fresh perspective on how successful products emerge from collaborative planning.


    Dive deep into the nuanced world of product planning as Dave Reinhold shares his expertise on bridging the gap between business objectives and technical execution. Discover how combining top-down strategic vision with bottom-up engineering insights creates a more robust and effective product development process while exploring the critical role of structured collaboration in driving innovation.

    

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://newsletter.productdriven.com/

    Powered by Full Scale: https://fullscale.io/

    

    Key Discussion Points:

    🎯 The evolving role of product leadership in modern organizations

    🔄 Balancing strategic vision with technical feasibility

    💡 Engineering team empowerment and voice in product decisions

    ⚡ Managing technical debt versus feature development

    📊 Framework for evaluating engineering proposals

    🌱 Creating sustainable product development processes


    Chapters:

    0:00 - Introduction and role of fractional CPO

    1:33 - Product direction challenges

    3:04 - Strategic planning fundamentals

    5:55 - Sales-driven development discussion

    8:55 - Engineering team involvement

    12:39 - Bottom-up innovation approaches

    15:00 - Balancing technical debt

    21:45 - Framework for evaluating proposals

    24:15 - Practical decision-making tools

    26:48 - Venture CPO services overview


    Transform your product development approach through strategic collaboration and balanced planning. Join our community of innovators dedicated to building better products through inclusive, thoughtful development processes.

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    28 mins
  • Launch It Loud: Why Silent Features Fail
    Jan 7 2025

    🚀 The Art of Feature Marketing: From Development to Customer Celebration

    Join Matt Watson in this enlightening episode of Product Driven as he explores a critical yet often overlooked aspect of product development: celebrating and marketing your new features. Discover why shipping code is just the beginning, and how proper feature promotion can transform your product's impact and customer engagement.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://newsletter.productdriven.com/

    Powered by Full Scale: https://fullscale.io/


    Key Discussion Points:

    🎯 The significance of celebrating development achievements

    📚 Creating comprehensive documentation and training materials

    🔄 Building effective internal communication channels

    📣 Developing strategic marketing approaches for new features

    📊 Implementing feedback loops and usage tracking

    🌟 Maximizing the value of development efforts


    Chapters:

    0:00 - Introduction to feature celebration importance

    0:22 - The core challenge of feature shipping

    1:30 - Quality assessment and celebration necessity

    2:44 - Internal training and documentation strategies

    3:30 - Marketing strategies for new features

    4:15 - Customer feedback and usage tracking

    5:00 - Maximizing feature value and closing thoughts

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    5 mins
  • The Changing Role of the CTO in 2025
    Jan 2 2025

    🔄 The Evolution of the CTO Role: Leadership in the Age of AI

    Join Matt Watson and renowned CTO coach Adelina Chalmers in a forward-thinking exploration of how the Chief Technology Officer role is transforming for 2025 and beyond. This compelling discussion illuminates the critical shift from technical order-taker to strategic business leader, offering invaluable insights for technology executives navigating the evolving landscape.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://newsletter.productdriven.com/

    Powered by Full Scale: https://fullscale.io/


    Key Discussion Points:

    🎯 The transition from order-taker to strategic business partner

    🔄 Three critical dimensions of engineering leadership

    💡 Product thinking as a cornerstone of technical leadership

    ⚡ AI's impact on traditional CTO responsibilities

    🌱 Building empathy-driven technical teams

    📊 Aligning technical and business metrics for success


    Chapters:

    0:00 - Introduction and changing CTO landscape

    3:46 - Strategic leadership evolution

    7:23 - Technology's role in business value

    12:13 - Three types of engineering leaders

    17:24 - CEO-CTO relationship dynamics

    21:48 - AI's impact on technical roles

    24:22 - Business integration challenges

    27:00 - User-centric metrics discussion

    29:30 - Future of technical leadership

    31:05 - Product-focused leadership emergence


    Transform your technical leadership approach through strategic thinking and business alignment. Join our community of forward-thinking technology leaders shaping the future of software development.

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    34 mins

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