Possible

By: Reid Hoffman
  • Summary

  • What if, in the future, everything breaks humanity's way? Possible is an award-winning, weekly podcast that sketches out the brightest version of the future—and what it will take to get there. Hosts Reid Hoffman and Aria Finger explore what’s possible with forward-thinking leaders, deep thinkers, and ambitious builders across many fields, such as technology, art, education and healthcare. These conversations center on the ways technology—and, in particular, AI—is shaping the future. In episodes, AI tools such as OpenAI’s GPT-4 and Inflection’s Pi are at work, offering informational asides, prompting guests, or demoing what they can do. Lastly, between guest episodes, Aria interviews her co-host Reid on his latest takes on what’s possible if we use technology—and our collective effort—effectively.
    Reid Hoffman 2023
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Episodes
  • PRESENTING: Pioneers of AI with Dr. Rana El Kaliouby and Musician Taryn Southern
    Dec 25 2024
    Pioneers of AI is your weekly guide to the AI frontier. Each week, host Dr. Rana el Kaliouby (AI scientist, investor, author, co-founder of Affectiva) is joined by the leading creators, critics, and thinkers behind mind-blowing technology and asks the important questions about how artificial intelligence is changing the way we live. In this episode: Creating and sharing art is a uniquely human experience. With the rise of AI, creative processes are shifting, but Taryn Southern doesn’t think that means art becomes any less human. As a storyteller and technologist, Southern uses AI to push the limits of her creativity. She also works to help fellow artists and everyday people embrace the potential of AI. Southern joins Pioneers of AI to talk about what partnering with AI to make art looks like, how she assembled a team of chatbots to create a festival trailer, and what it was like making the first album co-written by AI. Learn more about Pioneers of AI: http://pioneersof.ai/
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    37 mins
  • Artful Intelligence | Ep 3: Paul Trillo on Music Video x AI
    Dec 18 2024
    What does it take to create something the world has never seen before? In this final episode of Artful Intelligence, Reid Hoffman and Chris McLeod explore what it takes to spark a creative revolution with filmmaker Paul Trillo. Using OpenAI’s groundbreaking AI video generator, Sora, Paul directed the world’s first fully AI-generated music video. After gaining early access to Sora, Paul faced a massive creative challenge: How could he use an AI tool known for surreal, dream-like visuals to craft a music video that felt emotionally real? The answer came from embracing AI’s quirks—its strange hallucinations, its unpredictable transformations—and writing prompts like poetic scripts to guide the machine’s creative output. Join us as Paul reveals how he turned an experimental AI model into an award-winning music video—and how creators everywhere can harness emerging tech to redefine what’s possible in art. Time Stamps: Part 1: To Create a Paradigm Shift with AI, Lean Into Its Constraints 07:25 - Paul Trillo discovers OpenAI’s AI video generator, Sora 09:46 - Navigating early uncertainty about AI’s impact on filmmaking 12:09 - Directing under creative constraints during COVID with The Shins’ “The Great Divide” 16:57 - Making emotionally resonant art despite technological limits 19:09 - Reid: What advice would you give someone running into constraints with AI tools? Part 2: Paradigm Shifts Often Come from Reviving Old, Impossible Ideas 23:01 - Paul’s early experiments with Sora push AI video limits 24:34 - Resurrecting old creative concepts from his “Graveyard of Ideas” 25:59 - Inspired by Carl Sagan’s “Golden Record” and its sci-fi storytelling potential 28:49 - Creating a surreal AI-generated trailer blending historical and futuristic imagery 30:21 - Revisiting a decade-old “infinite zoom” concept for a music video 35:05 - Reid: How do paradigm shifts in AI go beyond just replicating older tech? Part 3: Excavating Right at the Edge of What’s Possible Today 37:45 - Writing “alchemy-like” prompts to guide AI’s hallucinations 40:19 - Blending AI’s surreal misremembered details into an emotional story 42:36 - Generating 700 videos and 320 minutes of AI footage for the music video 44:56 - Reid: What kind of impossible ideas might AI make possible? Links: “The Hardest Part” Music Video by Washed Out. Directed by Paul Trillo: https://vimeo.com/941713443 “The Golden Record” by Paul Trillo: https://vimeo.com/927400626 “The Great Divide” by The Shins. Directed by Paul Trillo: https://vimeo.com/461473136 Infinite Zoom in Manhattan: https://vimeo.com/paultrillo Paul Trillo on Instagram: https://www.instagram.com/paultrillo Will Smith eating Spaghetti (example of early AI video generation): https://www.youtube.com/watch?v=XQr4Xklqzw8 Reid AI: https://www.linkedin.com/posts/reidhoffman_the-nobel-prize-award-ceremony-took-place-activity-7272418124639928320-ZyMn/ Show Description: Artful Intelligence explores the thrilling intersection of creativity and artificial intelligence. Hosted by Chris McLeod, this mini-series dives into the stories of groundbreaking artists using AI to push the boundaries of what’s possible. Each episode showcases how human ingenuity and machine learning collaborate to create the extraordinary. With thought-provoking contributions from Reid Hoffman, Artful Intelligence asks bold questions about the future of creativity: Can AI amplify human expression? How do we ensure it empowers rather than replaces us?
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    57 mins
  • Artful Intelligence | Ep 2: Elise Swopes on Photography x AI
    Dec 11 2024
    How can you shape the future with AI to create the world you want to live in? Reid Hoffman and Chris McLeod explore this question with Elise Swopes, a trailblazing visual artist and educator blending AI with photography. Currently an evangelist for Adobe, Elise has been a creative force since the early days of Instagram, crafting surreal visuals for brands such as Adidas, McDonald’s, Casamigos, and Sony. But her journey hasn’t been without challenges. From online harassment to personal struggles, she’s faced adversity with resilience, using her art to shape a brighter, more inclusive future. Join us as we traverse her path—while Reid reflects on AI’s evolving role in fostering creativity and meaningful human expression. Can AI ever replace human style, or will the future of art always require a human touch? Time Stamps: 02:14 - Chris McLeod intros the series Part 1: Shape Your Tools Because They Will Shape You and Your Future 07:07 - How Elise discovered AI and overcame early backlash 09:26 - Building websites and creating digital art as a kid 11:26 - Teaching creativity online and the power of sharing knowledge 17:03 - Reid: How can we foster more constructive conversations about AI? Part 2: The Right Networks Will Amplify Your Voice Without Losing It 17:13 - Using AI tools to redefine creative possibilities 19:29 - Elise’s journey from public school to creative entrepreneurship 21:26 - Brand collaborations with Nike, McDonald’s, and Casamigos 23:36 - Navigating higher education on her own terms 25:12 - Reid: What would a “better future with AI” look like for artists? Part 3: Taste and Style Are Your Competitive Advantage in Shaping the Era of AI 27:50 - How artists can shape AI’s future through experimentation 31:31 - Elise’s creative process with Adobe Firefly and AI-generated art 33:52 - Reid: Could AI make human artistic style obsolete? 41:16 - Elise reflects on personal growth and creative freedom Links: Swopes’ Website: https://www.swopes.info/ Swopes on Instagram: https://www.instagram.com/swopes Swopes AI piece discussed in the episode: https://www.instagram.com/reel/C5D0rFJOEzf/?igsh=MWgwNDU1cms1a3I2 Swopes’ TEDx Talk: https://www.youtube.com/watch?v=joWNKJlf8N0 Show Description: Artful Intelligence explores the thrilling intersection of creativity and artificial intelligence. Hosted by Chris McLeod, this mini-series dives into the stories of groundbreaking artists using AI to push the boundaries of what’s possible. Each episode showcases how human ingenuity and machine learning collaborate to create the extraordinary. With thought-provoking contributions from Reid Hoffman, Artful Intelligence asks bold questions about the future of creativity: Can AI amplify human expression? How do we ensure it empowers rather than replaces us?
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    49 mins

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