In this episode, Coalmarch's Janelle Lucas digs into the top marketing missteps made by pest and lawn companies. From ignoring local SEO to under-investing in branding, she uncovers what successful operators are doing differently.

This week Seth Watson joins Dan and Donnie to share what it takes to successfully incorporate virtual assistants into pest control operations. As the owner of Arete Pest Control and Focus Virtual Assistants, Seth shares first-hand lessons learned, common pitfalls and details about costs, communication strategies, legalities and more.

PestSure's Todd Burke joins Dan and Donnie this week to give an update on the commercial insurance market. He covers various challenges, including auto insurance difficulties, the rise in private equity-funded claims and adequate umbrella coverage limits, and provides recommendations for pest business owners regarding insurance coverage.

🎙️ Welcome to Insiders Rewind — Recapping May!

This month, we’re diving into insights from Episodes 224-228

✅ Episode Highlights: Ep. 224: Triangle & Voice for Pest: How this amazing tech can flag customers that could be ready to turn away.

Ep. 225: Are You Recession Ready? What to do when the slow times come around.

Ep. 226: Cybersecurity! If you're handling customer credit cards, it is important to protect them AND protect yourself from attacks.

Ep. 227: Massey Services Tom Jarzynka joins the show to discuss the importance of accreditation and how you can get started.

Ep. 228: The Ideal Branch Size: Dan and Donnie discuss the pros and cons of big branches vs smaller branches. What is more desirable to you?

A HUGE shout to our sponsors!

Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time for a free month! Click here to claim yours!

PestSure: Providing pest industry specific insurance for your business and insuring the future of pest control.

VoiceForPest: Designing and implementing unparalleled integrated voice solutions for home service companies of any size from coast to coast. Ready to learn more? Click here!

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This week, Dan and Donnie debate the ideal branch size for a pest control company. Is it better to operate several smaller branches or one multi-million location? They explore the pros and cons of smaller offices, larger locations and a hybrid model with satellites.

Tom Jarzynka, VP of Technical & Training for Massey Services, joins Dan and Donnie this week to share his journey in the pest control industry and talk about credentials. As a member of NPMA's QualityPro board, Tom shares what it takes to become accredited, how it helps pest control companies in practical terms and what's coming down the pike for the program.

This week Dan and Donnie discuss the prevalence of cyber attacks on small businesses. They cover common threats (phishing scams, ransomware attacks and data breaches), first-hand experiences and real-world case studies. Finally, they share several strategies for protecting your company from cyber attacks to avoid costly consequences.

This week, Dan and Donnie discuss the potential for a lasting economic slowdown and the impact it would have on pest control and lawn care businesses, including customer price sensitivity and increased cancels. They also share strategies for increasing revenue, reducing costs and handling marketing during uncertain times.