In this episode, we sit down with Cheryl and Sammy Lasker, the powerhouse couple behind Rush King Promotions. With over 20 years of experience, they share the raw, real, and often hilarious journey of running a business together—from their first major client, the Bank of Nigeria, to navigating the chaos of COVID-19 while holding their team together and reinventing their business model. They open up about the challenges and rewards of working with your spouse, the importance of pivoting under pressure, and how a single mug order led to a game-changing corporate account. This is more than a story about promotional products—it's about heart, hustle, and building something lasting. Tune in for an episode full of laughs, lessons, and inspiration.

00:00 Introduction and Initial Banter

00:32 Meet the Power Couple: Sammy and Cheryl

01:16 The Dynamics of Business Partnerships

01:58 Balancing Personal and Professional Lives

05:59 Insights into Rushing Promotions

13:15 The Bank of Nigeria Story

18:44 Unexpected Encounter on a Flight

19:53 Nursing Home Orders and Admission Kits

20:55 Balancing Business and Direct-to-Consumer Sales

21:36 Challenging Customers and Surprising Outcomes

28:10 The Impact of COVID-19 on Business and Personal Life

33:35 Innovative Solutions During the Pandemic

37:04 Reflecting on Business and Personal Growth

n this episode of the None of Your Business podcast, hosts Michael Greenfield and Ushi Schwartz sit down with Judah Gutwein, founder and CEO of SkyCare Media, a leading healthcare digital marketing agency.

Judah shares his unique career path, starting as a licensed nursing home administrator before transitioning into entrepreneurship. He discusses the challenges of the healthcare industry, the pivotal role his mentor David Gross played in his growth, and what inspired him to build a company focused on elevating the online presence of nursing homes and healthcare facilities.

This episode dives into the realities of leadership, reputation management in the digital age, and the critical importance of continuing education and human connection in healthcare.

00:00 Introduction and Welcome

00:34 Judah Gotin's Background and Career

02:51 Challenges in Nursing Home Administration

10:42 Transition to Sky Care Media

20:44 The Importance of Online Reputation

33:34 The Birth of CEU Events

39:02 Comparing Business Models

39:17 The Value of National Events

40:03 Challenges of Continuing Education

40:38 Creating a Unique Event Experience

41:24 The Role of Administrators

43:23 Profit Sharing for Administrators

46:37 Balancing Professional and Personal Life

52:39 Remote Work and Outsourcing

54:48 The Importance of Authentic Reviews

01:08:45 Closing Thoughts and Future Aspirations

In this raw, honest, and empowering conversation, Mattis Gilbert, CEO of RSK, joins us to reveal the hidden financial struggles plaguing families that “look” like they have it all together. From luxury cars to pristine weddings, the pressure to keep up is real — but what if true wealth is peace of mind, not a paycheck?

Mattis breaks down why income doesn’t equal stability, and how so many families are suffering silently under the weight of debt, expectation, and lifestyle inflation. He shares how RSK is changing lives by offering real, actionable financial coaching — not just to those in desperate need, but to the forgotten middle: the families who earn good money but still can’t breathe.

This episode challenges everything you thought you knew about money. It’s not just about budgets or spreadsheets — it’s about mindset, marriage, mental health, and building a future that actually works.

If you’ve ever felt like you're doing well but still barely staying afloat, this conversation is for you. And if you’ve ever believed that more money was the answer, it’s time to think again.

Don’t just watch — reflect. Then share this with someone who needs to hear it.

00:00 Introduction and Opening Remarks

00:49 Meet the Guest: Rev Mattis Gilbert

01:12 The Journey of RSK

02:29 Financial Coaching and Its Impact

04:49 Addressing the Middle-Class Struggle

09:36 Proactive vs. Reactive Care

14:29 The Importance of Financial Discipline

23:47 Cultural Pressures and Financial Realities

41:42 Addressing Long-Standing Financial Issues

42:10 Financial Coaching and Its Costs

43:06 Scholarships and Payment Plans

44:30 Operational Costs and Budget

47:23 The Importance of Financial Coaching

51:24 Breaking the Mold: Personal Stories

54:51 Financial Coaching for Different Income Levels

01:07:04 Implementing Financial Education

01:08:59 Final Thoughts and Recommendations

🔗 Learn more about RSK: https://rsk.org/Signup

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