Many membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong.

In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them.

We're talking about:

🔹 Why the "Netflix model" of membership is becoming less effective and what to offer instead

🔹 How to design your membership around practice rather than information to boost engagement and retention

🔹 Why your starter course might be overwhelming new members (and how to fix it in 60 minutes or less)

🔹 How to prevent the "shrinking launch" phenomenon with sustainable audience growth strategies

Episode Highlights:

🔸 The critical shift from content-focused to practice-focused memberships

🔸 Why your membership shouldn't be a mini version of your signature course

🔸 How to leverage your offer structure as a powerful sales asset

🔸 The importance of goal-focused onboarding (and why logistics-heavy orientations fail)

🔸 How to align your membership promotion style with your delivery style (so you don’t hate selling your membership)

⚠️ HEADS UP: If you want support with repositioning and growing your membership sustainably, my Mini-VIP Day is for you. The price is increasing by $900 at the end of 2024.

Book before the end of the year to lock in the best price: https://themissingink.co/irresistible

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/14-membership-mistakes-that-cost-you-time-and-money

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Many membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced.

In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you.

We're talking about:

🔹 The three essential pillars of a sustainable membership sales system and why skipping straight to evergreen could be setting you up for frustration

🔹 How to approach live launching in a way that energizes (rather than exhausts) you and aligns with your natural strengths

🔹 Why creating alignment between your promotional style and membership experience is crucial for long-term success

🔹 How to design promotional strategies that match your current resources and capacity (without burning yourself out)

Episode highlights:

🔸Why building “live launch” skills first creates a stronger foundation for any sales system in your business — evergreen or otherwise

🔸 How personality tools like Fascination Advantage and StrengthsFinder can help you design launches that feel natural

🔸 Why being yourself during promotions isn't just more enjoyable — it's actually better for business

🔸 The "reverse bait-and-switch" trap: how under-promoting and over-delivering hurts both you and your members

🔸 Real examples of how different personality types can approach launching effectively

🔸 The “campfire story” of how one client elevated her launches by aligning them with her natural teaching style

⚠️ HEADS UP: If you want support with creating a sales system that feels authentic and sustainable, my Mini-VIP Day, Irresistible Offer, is for you. The price is increasing by $900 at the end of 2024. Book before then to lock in the current rate, even if you plan to do your VIP day in early 2025. Go to themissingink.co/irresistible for more info. 🌱

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/13-why-going-evergreen-wont-solve-membership-sales-problem

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Does promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook?

Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark.

In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — both for you and your ideal members.

We're talking about:

🔹 How to unearth fresh messaging angles that spark genuine excitement and start new conversations with your audience (including a fascinating example from Tom Ford's transformation of Gucci)

🔹 Why the structure of your membership itself can be your greatest marketing asset - and how to make strategic tweaks that energize both you and your members

🔹 How to create a more robust member experience that not only improves retention but gives you compelling new ways to talk about your offer

Episode Highlights:

🔸 The "Tom Ford Question" that can help you identify what's missing in your space and how to fill that gap

🔸 Why standardization can be both a blessing and a curse in your membership marketing (and how to use it as a launchpad for creativity)

🔸 How to make meaningful changes to your membership whether you have a full team or it's just you and a VA

🔸 Why consumption-based memberships are no longer enough - and what to offer instead

⚠️ HEADS UP: If you want support with bringing fresh energy to your membership marketing, my Mini-VIP Day is perfect for you. The price is increasing by $900 soon - book before the end of 2024 to lock in the current rate. Go to themissingink.co/irresistible for more info.

Links and Resources:

• 🌱 Irresistible Offer - a Mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/12-get-excited-about-selling-your-membership-again

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co