Marketing attribution is dead. Here's what to do instead.
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Marketing attribution is dead. Here's what to do instead.
-
Narrated by:
-
By:
About this listen
In episode 8 of The Marketing Update Podcast, Emma and David go bold from the start, declaring that attribution is dead, a bunch of nonsense and overall a fool's errand. They discuss what attribution (tracking) is, how reliable/unreliable it can be, human behaviour, how AI is changing the landscape and making it even harder and ways you can use data instead to progress your team and marketing campaigns.
Tune in to hear David's latest dad joke - it's a good one!
Useful links for this episode:
https://www.linkedin.com/feed/update/urn:li:activity:7325427611919073280/
https://developers.google.com/search/docs/essentials
https://www.spyfu.com/blog/monitor-brands-ai-mentions-chatgpt/
https://open.spotify.com/episode/47wf8epS1IdWlXGdrnzw8j?si=1fa9947f11a84951
https://www.youtube.com/watch?v=8LmZCMmNPkM
Connect with us:
Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast
If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk
Hosted on Acast. See acast.com/privacy for more information.