Welcome to this week's deep dive into the rapidly evolving world of real estate technology. We're your guides to understanding the innovations, partnerships, and market shifts that are shaping the industry and impacting how you do business. From smarter ways to track lead engagement to the high-stakes battle for the real estate "super app," we've got the insights you need to stay ahead.Key Topics Discussed:Smarter Call Effectiveness with Real Estate Webmasters (REW) CRM:REW CRM has launched "Conversations" metrics, a new feature designed to provide more detailed assessments of phone interactions.CEO Morgan Carey emphasizes that simply tracking call volume isn't enough. The new metrics focus on the interaction itself, offering deeper insights into lead engagement and agent performance by evaluating connection rates.This allows team leaders to better understand agent performance and identify training needs.The metrics can also reveal the effectiveness of different lead sources (e.g., Google Ads, SEO, Facebook, YouTube), helping businesses make more informed marketing spend decisions."It’s not just about how many clicks turn into leads, but how many leads turn into meaningful conversations," says Carey.Conversations offers a flexible alternative to dialers, allowing agents to manually log calls with durations and details, even on personal phones.The metrics are a "gamechanger for performance management and coaching," enabling tailored training and support.Agents can also log voicemails and measure time spent on related activities, providing a fuller picture of outreach efforts.The development was inspired by feedback from real estate leaders.The goal is to empower agents and teams with tools to succeed by identifying growth opportunities.The Impending Sale of Remine:Remine, an MLS-owned data and analytics platform, is being offered for sale via an "Assignment for the Benefit of Creditors" (ABC), an alternative to bankruptcy.Four leading MLSs acquired Remine in October 2021 for $53.5 million with the vision of shaping the future of the real estate industry.However, the company never turned a profit and owes $11.2 million to investors.Remine lost customers, and the partnership lost momentum. Its reach decreased from serving almost 60 MLS markets (representing over 1.2 million professionals) to 40 markets (representing 600,000 professionals) as of March 2025.The ABC filing aims to provide a quick and discreet means of selling the distressed business.Unlock (formerly ACTRIS MLS), one of the acquiring MLSs, described the ABC process as "the most efficient and responsible path forward" to minimize disruption.Remine had previously reached out to seven real estate/proptech companies to explore acquisition.Unlock stated that its investment in Remine was not for financial return but to give subscribers a voice in MLS technology. They learned valuable lessons and took decisive action when further investment wasn't the best path.The hope is that this outcome won't discourage MLSs from making bold decisions for their subscribers.PropStream Partners with BeachesMLS:Real estate data and lead-gen provider PropStream has partnered with BeachesMLS.BeachesMLS members will have access to a 7-day free trial of PropStream’s tools, as well as a monthly subscription and interface within their member dashboard.PropStream offers a flexible platform for discovering niches and building high-conversion lead lists.Dionna Hall, CEO of BeachesMLS, stated the partnership aims to offer a powerful lead generation tool to complement existing resources.Brian Tepfar, president of Propstream, believes data accessibility and accuracy are foundational for success in the industry.PropStream is hosting a webinar for BeachesMLS members to learn how to use the platform.DepositLink Revolutionizing Real Estate Payments:DepositLink is a mobile-responsive payments platform aiming to revolutionize how money moves in residential real estate.It allows electronic collection of earnest money deposits, commission payments, refunds, and rental deposits.Launched in October 2019, DepositLink has securely transferred over $3 billion.Founder and CEO Jay Rooney, a former real estate agent and broker, recognized the inefficiencies of paper checks and the risks of bank wires.DepositLink prioritizes security, utilizing the ACH network and bank-level security to prevent fraud. No banking information is stored within the platform.Clients like Atlanta Fine Homes Sotheby’s International Realty and Lamacchia Realty praise DepositLink's security, ease of use, and efficiency.The platform streamlines operations by automating payment collection and providing real-time status notifications.DepositLink also positions agents as tech-savvy professionals.Future focus includes enhancing security, removing friction, and speeding up payments through real-time payment networks, with the goal of building a frictionless network like Venmo for real estate.Rocket vs. Zillow: The ...
