Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand.

Hosted by Carly Neubauer

Show Notes:

1) Udhara De Silva

2) Singapore Airlines

3) KrisFlyer

4) Kris+

5) Hidden Potential (Book)

In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home.

Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners throughout their pet care journey.

In this conversation, we’ll learn about Madeline’s favourite books, her career highlights, key learnings from the programmes she’s worked on, and a deep dive into the Pets Club loyalty programme.

Show Notes:

1) Madeline Shaw

2) Pets at Home

3) Pets Club

4) Charlie Hills

5) Black Box Thinking (Book)

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today's episode features Raffael Fappiano Neto, the Product Manager for Loyalty at Azul Airlines.

Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2020, they won the award for best airline in the world by TripAdvisor Travellers' Choice.

Raffael is responsible for Airline Products and Loyalty Projects at Azul Airlines, and he joins us today to share some highly innovative and even disruptive ideas - such as the option for members to burn their miles BEFORE they even EARN them!

He also shares insights on their paid program – a subscription product which includes an option to pay a monthly fee and potentially earn tier status even without flying frequently.

I hope you enjoy our conversation and a huge thanks to Comarch for the introduction!

Episode is sponsored by Comarch.

Hosted by Paula Thomas.

Show Notes:

1) Raffael Fappiano Neto

2) Azul Airlines

3) Don't believe in Everything you Feel (Book)