Show Notes

In this insightful episode of 'It's a Customer's World' podcast, host Andy Murray explores the evolving intersection of mobile gaming and retail media with Nassir Wajihuddin, CEO of Engago.

They delve into Wajihuddin's journey from marketing iconic brands like Skittles and Oreo to innovating in the mobile game space, and discuss how mobile games can significantly enhance customer engagement and offer new advertising avenues for retailers.

Key discussions include the impact of Wordle on the New York Times' business model, the vast potential of casual mobile games for user engagement, and the strategic integration of games into retail media to bolster customer loyalty programs and drive significant ad revenue. This episode sheds light on the untapped synergies between mobile gaming and retail, offering valuable insights for marketers and retailers alike.

Questions and Topics:

03:23 Nasir Wajihuddin's Background and Entry into Gaming

06:36 Defining the Mobile Game Market

08:18 The Business Model and Impact of Wordle

17:28 Enhancing Retail Media with Mobile Games

23:01 Challenges and Advantages in Retailer Adoption

30:06 Entrepreneurial Advice and Closing Thoughts

Show Notes

In this episode of 'It's a Customer's World' podcast, host Andy Murray talks with Steve Dennis, a seasoned leader and author, about the challenges and necessities of transforming organizations to become truly customer-centric. With insights from Dennis' new book 'Leaders Leap,' they discuss the critical leadership mindset needed for such transformations. The conversation delves into Dennis' personal reflections on past experiences, notably his time at Sears, and how moments of crisis can lead to significant professional growth and the imperative for courage in leadership.

Dennis emphasizes the importance of being customer-focused, not just in marketing but across all aspects of an organization, and how fear and ego can impede innovation. They touch on various aspects of leadership and the necessity of adopting new mindsets to succeed in today's rapidly changing retail landscape.

The episode is rich with advice on personal and organizational transformation, highlighting the journey towards more dynamic, customer-centered leadership.

Questions and Topics:

00:00 Welcome to It's a Customer's World Podcast

01:05 Deep Dive with Steve Dennis: Leadership and Transformation

02:27 The Sears Strategy Story: A Leadership Reflection

07:20 Pivoting Perspectives: The Power of Leadership Mindset

11:10 The Courage to Innovate: Overcoming Fear and Embracing Change

26:31 Leadership Leaps: The Seven Mindset Shifts for Transformation

31:19 Personal Journey: Embracing Vulnerability and Courage in Leadership

40:35 Closing Thoughts and the Path Forward

Additional Links

Leaders Leap by Steve Dennis

Show Notes

This episode of It's a Customer's World podcast focuses on the shift towards customer centricity in retail and the broader implications for brands and advertisers. Andy Murray talks with Sharon Gai, an expert in e-commerce, digital transformation, and AI with significant experience at Alibaba, to explore how China-based companies prioritize customer experience in developing their platforms.

They discuss the importance of first-party data and closed-loop reporting in creating more relevant consumer experiences and the challenges brands face in accurately defining and achieving these experiences.

Sharon shares insights into the 'golden triangle' framework of product, merchandise, and context used by Chinese e-commerce companies, emphasizing the role of hyper-personalization and the use of extensive consumer data in crafting targeted marketing strategies.

The conversation also delves into the potential impact of generative AI on e-commerce and the need for brands to experiment and adapt to remain competitive.

Questions and Topics:

0:00 Episode Introduction

2:38 Introducing Sharon Gai

3:26 Discussion on China’s E-commerce Approach

13:01 Exploring the Future of Consumer Experience

17:46 The Role of Reviews in E-commerce

22:39 The Impact of Data Privacy on Consumer Experience

26:03 The Future of E-commerce and AI

Additional Links

Sharon Gai's website

Sharon Gai's book