• If I Were To Start A Brand Again, What Would I Do Differently? From Co-Founders of Chubbies | The Brand Builders Podcast #12

  • Mar 30 2024
  • Length: 40 mins
  • Podcast

If I Were To Start A Brand Again, What Would I Do Differently? From Co-Founders of Chubbies | The Brand Builders Podcast #12

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  • Summary

  • Summary

    In this episode of the Brand Builders podcast, Tom and Preston discuss how to rethink the process of building a brand. They emphasize the importance of focusing on the things you need to be excellent at and investing your resources there. They highlight the significance of storytelling, creative content, and product differentiation. They also stress the need for a balance between short-term revenue and long-term brand building. Additionally, they discuss the allocation of resources between agencies and in-house teams for creative and media buying.

    Takeaways

    Clarify what you need to be excellent at and invest your resources there.
    Focus on storytelling, creative content, and product differentiation.
    Balance short-term revenue with long-term brand building.
    Consider the allocation of resources between agencies and in-house teams for creative and media buying.

    Chapters

    00:00 Introduction
    00:57 Rethinking the Approach to Building Chubbies
    08:17 Approach to Content, Creative, Storytelling, and Product
    26:16 Balancing Brand Building and Direct Response Marketing
    32:40 Short-term vs. Long-term Focus
    39:01 Conclusion
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