Episode Summary: Join us on this inspiring episode of Kitchen Notes as we sit down with Amy Smith, the dynamic owner of The Evergreen Southern Kitchen & Gathering Place, a multifaceted Bakery/Cafe & event venue in Bridgeport, Kentucky. Transitioning from a corporate career to entrepreneurship, Amy shares her journey of creating a thriving business that not only serves delectable treats but also stands as a pillar in the community. Discover how Amy's blend of passion, creativity, and strategic business acumen has transformed The Evergreen into a beloved local destination.

This episode was originally recorded in November, 2022

Episode Highlights:

• Amy's Transition from Corporate America: Hear about Amy's shift from a corporate job to running a thriving home bakery, and eventually founding The Evergreen with her family
• The Evergreen's Unique Business Model: Learn about the multifunctional approach of The Evergreen, incorporating a bakery, cafe, gift shop, thriving catering business, and emerging event space that supports local artists. Amy's smart approach to diversifying her business model sets them up for success, despite their "off the beaten path" location
• Community Engagement and Support: Amy discusses the importance of community in the growth and success of her business, especially in a rural setting where "everyone knows everyone"!
• Challenges and Triumphs: Explore the challenges of maintaining a business in a rural area, and how Amy and her team have overcome them to create a thriving community hub at The Evergreen
• Strategic Business Practices: Gain insights into Amy's strategies for diversification and sustainability, particularly through catering & events - smart!
• Seasonal Business Strategy: Understand Amy's approach to seasonal business operation, including taking a break during the slower months to optimize operational efficiency & care for her team
• Marketing and Outreach: Discover how The Evergreen leverages social media & email marketing to reach new customers and engage the community

Resources or Links Mentioned:

• The Evergreen's Website: Visit The Evergreen's website to learn more about their offerings and community events.
• MailChimp: Amy mentioned using MailChimp for email marketing; find more information at MailChimp.

On today's episode, I'm excited to announce a new program we are running starting the week of August 5, 2024 - Bakery Finance Essentials LIVE!

I've been teaching my flagship bakery finance e-course in one form or another since 2019 ... it's gone through many iterations and revisions, and I'm confident it is the most comprehensive & approachable bakery finance e-course out there today. We re-lauched the latest version of the program last month, and now I'm excited to announce that for the first time EVER, we are running a LIVE cohort of the class!

I’ve never run a Live cohort of this course before, and I'm looking forward to the chance to connect with you all on a deeper level, and to be able to give some more hands-on instruction and work with folks more directly than I’m typically able to do in the self-paced, DIY-version of this course.

I recognize that some folks want a bit more guidance, and an additional component of accountability, that comes with signing up for a Live program. So - if you know that you work better with that added accountability of a guided, group program - then please consider joining us for this live cohort!

To learn more about Bakery Finance Essentials and sign up today, visit:
https://www.bakerybusinessacademy.com/finance

**We discovered while editing this podcast that the episode mentioned with Amy Smith from The Evergreen has actually NOT yet been published! We are working on getting this "legacy" interview episode from November 2022 published - hopefully with an update from Amy - very soon. We will update this page with more info when that episode goes Live!**

Order Up! On today's episode of Kitchen Notes, we're diving deep into your bakery’s ordering process - with a specific focus on reducing friction in the ordering process so you can increase sales.

From crafting a user-friendly menu to leveraging modern technology for 24/7 ordering capabilities, we explore strategies & techniques to make buying from your bakery as effortless as possible.

Join us as we discuss practical tips and share stories of real-world implementations that have helped us streamline our customer service process and grow sales.

Resources and Links Mentioned:

• Shopify - An e-commerce platform that can help streamline your online ordering system
• Zapiet - Set up advanced rules and workflows for customer pickup, shipping, or delivery - this is a Shopify app that you'll install on top of your Shopify store
• Hot Plate - A simple & cost-effective online ordering app that's ideal for cottage bakers or those frequently working pop-up events
• Square - A cost-effective POS tool with a robust online ordering platform.
• Listen to More on KPIs: Check out our previous episode focused on tracking key performance indicators, vital for monitoring the effectiveness of your ordering process improvements.

Join the Discussion: Join our free Facebook Group for bakery owners to continue the conversation about improving your bakery’s ordering process and share your own experiences or questions!

Rate and Review: If you enjoyed this episode, please head over to Apple Podcasts or Spotify and leave a rating or review! Your feedback helps us reach more bakery owners like you 🎉

Visit Us: For more resources on running a profitable bakery, visit Bakery Business Academy.