The Brand Bullshit Podcast

By: Jeff Lerner
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  • Summary

  • Tired of the marketing hype? Join us as we dive deep into the world of branding and uncover the behind-the-scenes tactics used to manipulate consumer behavior. From exaggerated claims to misleading advertising, we'll explore the art of bullshitting your way to success and how the best marketers can stand above the crap. Listen in to hear: - Real-world examples: Discover the most outrageous marketing campaigns that have pushed the boundaries of truth. - Inside the mind of a marketer: Hear from an industry expert (and some special guests) who share strategies for convincing customers to spend more. - Critical analysis: Uncover the hidden messages and emotional manipulation behind popular brands. - The Brand Bullshit Scorecard: Where do your favorite brands fall on the scale of bullshit artists? And does it matter to most consumers?
    Jeff Lerner
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Marketing Economics
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Episodes
  • Episode 1: Greenwashing

    Episode 1: Greenwashing
    Sep 27 2024

    Greenwashing - The Great Pretender: A deep dive into how brands use environmental claims to mask unsustainable practices. From Starbucks to Volkswagon, we dive into some of the biggest lies in sustainability marketing and call "bullshit" on those brand campaigns that didn't back up their claims.

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    26 mins

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