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In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone.

The punchline? In today’s market, positioning beats talent.

You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck between $100K–$500K in revenue and wondering why cheaper, less skilled vendors are landing your dream clients, this episode is your wake-up call.

Key takeaways:

• AI is not the enemy—mediocre positioning is. Most video producers are using AI to “speed up,” but that’s not enough. You need to reposition yourself as a strategic advisor, not a faster executor.
• The boutique advantage. Smaller studios can move faster, educate better, and stake out high-value niches—but only if you act now.
• The new competitive threat. You’re not just competing with other creatives—you’re competing with tools, templates, and Maddie in marketing with a ring light and ChatGPT.
• What clients really want. They’re not shopping for video—they’re shopping for outcomes, certainty, and leadership. If they don’t “get” your value, they’ll default to DIY or cheaper options.
• Niching is non-negotiable. In 2025 and beyond, generalists will get lost in the noise. Your expertise must be clear, specific, and packaged into a value-driven offer.
• Be a category of one. Whether you become an “AI-Ready Brand Strategist” or a “Hybrid Content Partner,” the opportunity is to lead your niche—not follow the tools.

If you're ready to stop competing on price and start commanding premium rates, this episode is your blueprint. It’s not about more gear or talent—it’s about clarity, positioning, and seizing your first-mover advantage before it disappears.

🎯 Ready to lead in an AI-driven market?
Subscribe now or visit www.thevideomentors.com for coaching programs that help you scale your video business with strategy, not stress.

Learn more at www.videobusinessaccelerator.com

Support the show

Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

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“AI is coming for your job — and if you think it’s not, you’re kidding yourself.

But here’s the thing… while most filmmakers are sipping piña coladas on the beach, pretending the sea’s calm, I’m telling you, there’s a tsunami coming.

In today’s episode, I break down exactly where AI can’t replace you — and more importantly, how to start using it now to gain a massive competitive edge.

If you want to be a first mover, not a casualty, this one’s for you.”

(And if you’re serious about future-proofing your business, hit subscribe we’re just getting started.)

Learn more at www.videobusinessaccelerator.com

Support the show

Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

Send us a text

Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience.

He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise to master.

Key insights covered:

• Why clients having AI tools doesn't threaten skilled videographers
• How to get ahead of the curve instead of hiding from change
• The biggest opportunity: using AI to handle admin and marketing tasks
• Why your feast-or-famine cycle exists (and how AI can fix it)
• The 3 Ds of business and the 7-hour, 11-touchpoint buyer journey
• Practical ways AI can work as your 24/7 virtual assistant

Den shares real examples from VBA clients who are already leveraging AI for content creation, lead generation, and business growth - without losing their human edge.

Podcast Description

AI disruption is here. Are you ready?

After posting an AI-generated episode that went largely undetected, Den dives deep into what this means for videographers and video business owners.

In this episode, you'll discover:

✅ Why AI won't replace videographers (but will change everything)

✅ The fatal flaw in thinking "this will never affect my business"

✅ How to use AI as your 24/7 business development tool

✅ Why you're stuck in feast-or-famine (and the AI solution)

✅ Real strategies VBA clients are using to scale with AI

Don't get left behind. The videographers who embrace AI strategically will dominate the next decade.

Those who don't... well, they'll be competing on price forever.

Ready to future-proof your video business? This episode shows you exactly how.

Subscribe for weekly no-BS strategies to scale your video business and join 100+ videographers already implementing these systems in the VBA community.

Learn more at www.videobusinessaccelerator.com

Support the show

Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com