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Looking for an example of a perfect entrepreneur? Look no further! Today, I’m joined by Sarah LaFleur, the visionary founder and CEO of M.M.LaFleur! Together, we explore how she built a wildly successful and stylish fashion brand with purpose, intention, and a deep commitment to empowering women. Her journey is incredible – from starting with zero experience in fashion to leading a brand that redefines how women view workwear!

In this episode, Sarah reveals her top strategies for navigating partnerships with major upscale retailers, offers a behind-the-scenes look at her innovative retail approach, and explains how M.M.LaFleur's customer-driven mission makes life easier for women everywhere. From brilliant marketing strategies to expert insights to tips on integrating sustainability into the core of your brand, you won't want to miss this inspiring conversation!

IN THIS EPISODE:

- (3:50) What motivated Sarah to create M.M.LaFleur

- (5:56) How Sarah approached designing and manufacturing her innovative power casual vision

- (10:54) Tips for staying ahead of trends and seasonally aligning your brand

- (12:40) M.M.LaFleur’s retail strategy and the importance of brick and mortar

- (15:24) The process of partnering with large retailers

- (19:29) Ways to bring your mission into your marketing and communications strategy

- (22:12) How to use Sarah’s 10-Year Press Release as a tool for setting long-term goals and guiding your plan

CONNECT WITH SARAH

Follow Sarah on Instagram

Follow M.M.LaFleur on Instagram

Connect with Sarah on LinkedIn

Connect with M.M.LaFleur on LinkedIn

Check out M.M.LaFleur’s website or visit them in-store in NY, DC, Philly, Boston, and Chicago

CONNECT WITH TINA

Follow me on Instagram

Learn more on my website

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Mentioned in this episode:

Scale your product-based business with Founders Framework!

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Launch your product strategically and responsibly with guided expertise from Wellspring Studio!

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