When you align your brand with your passion and purpose, magic happens! Joining me to prove it is Nyakio Grieco, a leader in the beauty industry and the founder behind Thirteen Lune and Relevant Skincare. In this episode, we dive deep into the creation of Thirteen Lune – a revolutionary e-commerce platform dedicated to showcasing beauty brands by Black and Brown founders. Nyakio shares her experience of translating a brand into a successful online platform and offers expert insights on partnering with major retail giants.

Nyakio also opens up about the challenges of building a brand in today’s economic climate with tips for overcoming them and shares her strategies for creating a product aligned with your mission. Plus, you get a sneak peek at what’s next for Thirteen Lune and Relevant Skincare, along with Nyakio’s favorite self-care ritual.

IN THIS EPISODE:

- (0:19) Nyakio’s unconventional path into beauty retail

- (4:18) The transition from owning a brand to launching an entire platform

- (7:54) Nyakio’s criteria when selecting brands and founders to feature on Thirteen Loon

- (9:58) A deep dive into the incredible partnership between Thirteen Loon and JCPenny

- (13:10) Advice for filling gaps in your industry with a brand that balances innovation and tradition

- (22:04) Strategically approaching direct to consumer versus direct to retail

- (24:30) How to merge your passions and mission with your brand

- (27:48) Nyakio’s top self-care rituals

- (29:15) The future of Thirteen Loon and Relevant

CONNECT WITH NYAKIO

Follow Nyakio on Instagram

Follow Relevant Skin on Instagram

Follow Thirteen Lune on Instagram

Connect with Nyakio on LinkedIn

Check out Thirteen Lune’s website

CONNECT WITH TINA

Follow me on Instagram

Learn more on my website

Listen to more Shelf Help

Mentioned in this episode:

Launch your product strategically and responsibly with guided expertise from Wellspring Studio!

Wellspring Studio

Scale your product-based business with Founders Framework!

Founders Framework