Do you Got ROI? Are you getting a Return on Investment – ROI – from your Digital Marketing? To survive as entrepreneurs, we must make digital marketing part of our promotional tool kit. Podcast guest Corey Morris is founder and CEO of Voltage Brands, a premier digital agency focused on digital marketing and websites (TheDMSP.com or Voltage.Digital).

Corey has spent 20 years working in strategic and leadership roles focused on growing client brands with ROI-generating digital strategies. His industry leadership, client success, and community-focused work led to a Digital Marketing Association Marketer of the Year award. Corey will help us to improve our Digital Marketing, and get more ROI from it!

Subjects discussed in podcast include:
• Corey Morris’s journey into launching a digital marketing business
• How he got started with digital marketing
• Corey’s “START Planning Process”
• Using START to develop a better Digital Marketing Plan
• How does digital marketing reinforce your company’s brand?
• How do we get more digital marketing engagement?
• How often should you post on social media?
• The right amount of content to support digital marketing
• How website designs can better support Digital Marketing
• How is Artificial Intelligence – AI - changing digital marketing?
• Accounting for AI in your online presence and digital marketing
• One thing a podcast listener can do right now to improve ROI from Digital Marketing

Episode Spotlight: Lil' Bubba (LilBubbas.com)

[caption id="attachment_181004" align="aligncenter" width="950"] Corey Morris, CEO of Voltage Brands[/caption]

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Interview with Immigrant Entrepreneur and Legal Expert Catherine Delcin:

The Home Business Podcast is about helping you succeed in a home-based business. That foundation starts by getting your business set-up for succeed; including its legal structure. Catherine Delcin (CatherineDelcin.com) is an expert in getting entrepreneurs set up to succeed.

We also love success profiles on the podcast. Catherine Delcin has an Inspirational start-up story. Having immigrated to the U.S. from Haiti, she knows firsthand the value of opportunity and the determination required to turn one’s vision into reality.

Subjects discussed in podcast include:
• Catherine Delcin’s journey into her own business
• Start-up challenges she faced and how she overcame them
• Critical decisions when choosing the right business structure
• Protecting your intellectual property
• Steps involved in starting a business from a legal perspective
• Common legal mistakes entrepreneurs make and how to avoid them
• How Catherine helps entrepreneurs choose the right business structure
• Protecting intellectual property in a tech startup or product-based business
• One thing a podcast listener can do tomorrow to better legally shore up their business

Episode Spotlight: Lil' Orbits (LilOrbits.com)

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Interview with Staffing Entrepreneur Erik Reid:

As home-based entrepreneurs, we often have to become guerilla fighters in our businesses. This leads to adopting innovative ways to succeed in business.

One innovative way is to “flip the model” in the industry you want to break in to. Flip that model and break the chains that hold you back from succeeding in your targeted market.

A Case in point is Erik Reid, one of the two brains behind the company Virtustant (Virtustant.com). Erik Reid, along with his partner Kevin Wright, run Virtustant, a company that’s connecting businesses with top remote talent in regions like Latin America. What’s most intriguing is how they’re flipping traditional hiring models to launch and grow Virtustant.

Subjects discussed in podcast include:
• Erik Reid’s Inspiration fo launching Virtustant
• How Erik flipped the model to gain a foothold in the hiring industry
• Toughest challenges to overcome in launching the business
• Going head-to-head with other hiring companies after flipping the hiring model.
• Leveraging competitive advantages to flip how business is done in the hiring industry
• Guerilla marketing tactics used to launch and grow their start-up
• Turning Artificial Intelligence into a competitive advantage.
• What does the future of work hold in the hiring industry?
• What a podcast listener can do to start flipping their own business model

Episode Spotlight: Little Jimmy's Italian Ice (ItalianIce.net)

[caption id="attachment_179405" align="alignleft" width="512"] Erik Reid, co-founder of Virtustant[/caption]

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