Interview with Ryan Parsons, CEO of Franchise Company Evive Brands:

There are few START-UP options better than becoming a franchise owner. Most franchises can be operated home-based. To help us learn more about franchising we are joined today by Ryan Parsons, CEO of Evive Brands (EviveBrands.com).

Ryan is leading Evive Brands, that helps provide franchisees with the tools and support needed to unlock growth potential. He’s well positioned to give us a cutting-edge perspective on how YOU can unlock potential as a franchisee.

Subjects discussed in podcast include:
• How Ryan Parsons ended up a CEO in the franchise business sector
• Why home-based franchising has so much potential today
• Low-risk entry strategies to launch a franchise
• key success strategies for working with a franchisor
• “Plug and play” franchise benefits for home-based entrepreneurs
• Tools to unlock growth potential in a franchise
• The importance of vendor partnerships
• Scaling from a single operation to multiple franchise units
• How Evive Brands creates cross-branding opportunities
• What is one thing a podcast listener should do tomorrow morning to learn more about getting started as a franchise owner

Episode Spotlight: Lil' Bubba (LilBubba.com)

[caption id="attachment_178332" align="alignleft" width="500"] Ryan Parsons, CEO of Evive Brands[/caption]

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Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:

We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa's journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.

Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.

Subjects discussed in podcast include:

• Melissa Core-Caballo’s exciting entrepreneur journey
• Critical turning points to attaining the success she achieved
• What were some of the tougher challenges Melissa faced?
• What’s it like working with clientele in the entertainment industry?
• Melissa’s work-life balance mindset
• Why is branding so important?
• Dead Horse Branding’s signature “DH7 branding formula”
• What are key things a start-up company should look at to launch their brand?
• Ways that a more established company can improve their brand
• What is one thing a podcast listener should do tomorrow morning to start building a better brand?

Episode Spotlight: City America (CityAmerica.com)

[caption id="attachment_172542" align="alignleft" width="643"] Melissa Core-Caballo, Owner of Dead Horse Branding[/caption]

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Interview with Author and Entrepreneur James Harold Webb:

Redneck Resilience – The phrase drives home the importance of building resilience in these uncertain times, in whatever business you operate. Podcast guest James Harold Webb is the author of the book “Redneck Resilience.” He talks about the critical issue of your business’s resilience to better navigate uncertain times.

In addition to being the author of “Redneck Resilience: A Country Boy’s Journey To Prosperity.” James Harold Webb (www.JamesHaroldWebb.com) has a great entrepreneur success story across many different businesses, including health care outpatient services, extensive franchising businesses, and in the fitness industry.

Subject discussed in podcast include:
• The inspiration for writing “Redneck Resilience”
• Challenges to business owners in uncertain times
• Contingency plans and strategies to navigate uncertain times
• Diversifying your business to protect you when times are difficult
• An entrepreneur’s mindset that helps navigate uncertainty and build resilience
• Money and financial strategies to help reduce business uncertainty
• Building more business resilience with sales and marketing activities
• What is one thing a podcast listener should do tomorrow morning to build more resilience and better navigate these uncertain times?

Episode Sponsor: Lil’ Orbits

[caption id="attachment_172287" align="alignleft" width="500"] Author and Entrepreneur James Harold Webb[/caption]

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