Handmade & Beyond Podcast

By: LL - Etsy & Handmade Business Coach
  • Summary

  • I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.
    All content is copyright of Handmade & Beyond
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Episodes
  • Etsy Niche Formula - 3 Steps To FASTER Etsy Sales
    Jan 7 2025

    👋I teach people how to make 💰 on Etsy with training, support, community & fun! 🎉 Join here for FREE: https://www.skool.com/etsygamesfree/about

    In this video, I share my proven three-step process for finding a profitable Etsy niche that you’re not only passionate about but also has strong sales potential. Whether you’re starting a new Etsy shop or refining your existing one, this method will help you target niches with high traffic and sustainable growth opportunities. I cover everything from using keyword tools to building out product lines and analyzing profit margins to ensure long-term success. Plus, I explain why focusing on product lines and niche shops beats chasing trends every time. If you’re ready to create a sustainable Etsy business, this guide is for you!

    What you’ll learn in this video:

    • Step 1: How to use keyword tools like eRank, Alura, and EverBee to find high-traffic niches.

    • Step 2: How to research potential products and build out profitable product lines.

    • Step 3: How to validate your niche by testing product ideas, analyzing profit margins, and ensuring scalability.

    • Why niche shops with product lines perform better than trend shops in Etsy’s algorithm.

    • Tips on maintaining low inventory, managing costs, and building a sustainable Etsy business.

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    23 mins
  • How To Increase Etsy Traffic - Copy This Plan
    Jan 3 2025

    In this video, I break down exactly how to increase traffic to your Etsy shop, both from inside and outside Etsy. If you’re struggling to get views or sales, it may be because you’re not using the right strategies. I’ll walk you through key traffic levers like Etsy SEO, listing optimization, keyword strategy, and using reviews to build trust. I also explain how consistency plays a huge role in growing your shop and why patience is crucial for long-term success. For those ready to go beyond Etsy’s internal traffic, I cover external methods like social media, email marketing, blogging, YouTube content, and even in-person events. By the end, you’ll have actionable steps to increase visibility and sales for 2025 and beyond. If you want even more support, join my free community for Etsy sellers—link in the show notes!

    Main points covered in the video:

    • How Etsy’s algorithm works and why SEO is critical

    • The right way to use keywords to boost your listing’s visibility

    • Why reviews and the number of listings can impact your shop’s growth

    • The importance of consistency and why you should avoid making too many tweaks too fast

    • When to start using Etsy ads and why timing matters

    • How to leverage external traffic sources like social media, email marketing, and YouTube to grow your shop

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    18 mins
  • Should You Sell on Etsy, Goimagine or Shopify? Everything You NEED to Know
    Dec 24 2024

    👋I teach people how to make 💰 on Etsy with training, support, community & fun! 🎉 Join here for FREE: https://www.skool.com/etsygamesfree/about

    In this video, I break down the key differences between Etsy, GoImagine, and Shopify to help you decide which platform is the best fit for your business. Whether you’re a seasoned seller or just starting out, understanding these platforms’ traffic, fees, customization, and audience potential is critical for your success. Here’s what you’ll learn:

    Traffic Analysis: How the platforms compare in attracting buyers and what that means for your sales.

    Fees Breakdown: A detailed look at listing fees, transaction fees, and payment processing fees for Etsy, GoImagine, and Shopify.

    Customization Options: From Etsy’s limited design features to Shopify’s full customization capabilities.

    Competition Levels: How many sellers you’ll face and how to stand out.

    Advertising Opportunities: Learn about each platform’s advertising options and where they shine (or fall short).

    Built-in Audience: Which platform has the most buyers waiting for you, and which requires you to build your audience from scratch.

    Pros and Cons Recap: A straightforward summary to help you make an informed decision.

    Make the best choice for your business and learn how to strategically expand across platforms. Don’t forget to join the Etsy Games for free to get tips, motivation, and a supportive community of sellers just like you!

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    19 mins

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Interesting and informative.

This is one of my 'go to' Etsy related podcasts. Always interesting and informative. Not to mention great for motivation and confidence. It reinforces to me that I can make it on Etsy. I look forward to the next episode.

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