Grow Your Law Firm

By: Ken Hardison
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  • Summary

  • The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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Management Marketing Economics
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Episodes
  • Outrank Competitors: The Ultimate SEO Guide for Law Firms with Tanner Jones

    Outrank Competitors: The Ultimate SEO Guide for Law Firms with Tanner Jones
    Oct 4 2024
    Welcome to episode 247 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development at Consultwebs.

    Tanner Jones is a seasoned expert in online marketing for law firms, particularly personal injury firms, with over 20 years of experience at Consultwebs. He is known for his valuable insights and practical strategies that help law firms enhance their online presence and maximize their marketing efforts. Tanner's approach focuses on building strong brand identities, optimizing phone answering processes, and creating efficient website designs to generate leads and establish credibility in the legal industry.

    What you’ll learn about in this episode:

    1. Marketing Considerations:
    - Understanding your audience and your brand.
    - Who answers your phone and what does your sign-up process look like.

    2. Your Website is your Virtual Office:
    - Quick-loading, mobile compatibility, consistency, content, etc considerations.
    - Building your trust, showcasing your brand, your assets, and your accomplishments.

    3. Turning Potential Clients into Clients:
    - Recognizing the importance of providing clear conversion and contact opportunities on website pages.
    - Utilizing tools like Intaker to enhance user experience, increase engagement, and improve conversion rates.

    4. Lead Generation and Brand Building:
    - Monitoring data metrics and leads generated through marketing efforts.
    - Benefits of combining brand building and lead generation to reach and retain clients.

    5. Reaching a Wider Audience Online:
    - The importance of prompting clients to review your law firm on Google Business Profiles.
    - Strategic video content creation and leveraging platforms like YouTube, without relying too much on AI.

    Resources: https://www.consultwebs.com/
    https://www.linkedin.com/in/tannerjonescw/
    (877) 278-5590

    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    39 mins
  • Enhancing Law Firm Communication with Kolbe® Insights with Erica Caviness

    Enhancing Law Firm Communication with Kolbe® Insights with Erica Caviness
    Sep 27 2024
    Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of intelligence or personality but a reflection of operational strengths and how individuals take action. With a professional journey rooted in both medical and legal coaching expertise, Erica stands out as a seasoned authority in the consulting realm, particularly within the intricate landscape of law firms. Her track record has proven she's all about actionable strategies that make a true impact and drive measurable results within the business.

    As a longtime certified Kolbe® consultant, she is especially passionate about helping law firm owners and their teams leverage their operational strengths to remarkably improve communication and productivity. Erica considers helping her clients break through barriers and thrive to be one of life's greatest joys. What you’ll learn about in this episode:
    1. Elevating Team Performance with Kolbe®'s Personalized Insights
      • Discover how personalized Kolbe® scores can transform team dynamics and boost communication.
      • Learn how the tool identifies and addresses potential conflicts and communication barriers, setting the stage for a harmonious work environment.
    2. Maximizing Team Potential Through Operational Strengths
      • Delve into Erica's perspective on the tool's emphasis on operational strengths over traditional metrics.
      • Explore the benefits of aligning team members with roles that match their strengths, fostering peak performance.
    3. Crafting Efficient Teams Through Role Alignment
      • Uncover the strategy behind role alignment, identifying trends and strengths crucial for efficient teams.
      • Learn how matching individuals with roles based on their natural strengths can significantly enhance team cohesion and productivity.
    4. Revolutionizing Hiring Practices with a Strategic Approach
      • Explore the impact of combining multiple assessments, including Kolbe®, IQ tests, and the DISC test, in creating a comprehensive candidate profile.
      • Understand how this strategic hiring approach ensures candidates are aligned with specific role requirements, setting the stage for success.
    5. Resolving Team Conflicts Through Kolbe®'s Power
      • Discover the transformative power of the Kolbe® Assessment Tool in enhancing team dynamics and operational efficiency.
      • Why leveraging the Kolbe® assessment is deemed one of the most effective ways to understand and address potential conflicts within the team.
    Resources: erica@thriveconcepts.org http://www.thriveconcepts.org/ https://www.linkedin.com/in/erica-c-935213171/
    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    24 mins
  • Enhancing Legal Efficiency Through AI Innovations with Hamid Kohan

    Enhancing Legal Efficiency Through AI Innovations with Hamid Kohan
    Sep 20 2024
    Welcome to episode 245 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, Legal Soft Founder.

    Hamid Kohan is the founder of Legal Soft, a company specializing in AI-driven solutions for law firms. Hamid is a leading expert in the development and implementation of referral networks to enhance firm profitability. His passion for innovation and strategic growth has positioned him as a key figure in revolutionizing law firm operations.

    What you’ll learn about in this episode:

    1. Embracing AI Integration in Law Firms:

    - Exploring promising outcomes and navigating challenges.
    - Ensuring compliance with model rules of ethics in AI implementation.

    2. Referral Profit-Boosting Strategies:

    - Understanding referral networks' significance for law firms as a resource.
    - Harnessing the power of dedicated platforms for nationwide referrals.

    3. Enhancing Productivity:

    - The evolution of the legal industry towards multistate virtual operations.
    - Leveraging AI-enhanced virtual assistants for streamlined workflows.

    4. Increasing Efficiency with Referrals:

    - Key factors in successful referral handling for case management and fee collection.
    - Implementing robust tracking and management tools for effective referral network utilization.

    5. Online Presence:

    - Staying updated on social media sites and the effects for potential clients.
    - The importance of an engaging online presence to set your law firm apart. Resources: https://legalsoft.com/hamid-kohan/ ;
    https://www.linkedin.com/in/hamid-kohan-0367276/ ;
    https://www.instagram.com/legal.soft/?hl=en ;
    https://www.threads.net/@legal.soft ;
    https://www.tiktok.com/@lega

    Legal Soft Solution
    https://www.facebook.com/legalsoftsolution
    https://twitter.com/legalsofttweets
    https://www.linkedin.com/company/legalsoftsolution/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    30 mins

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