In this episode, David and Jackie dive into the complex topic of discounting for massage therapists, discussing when it makes sense and how to avoid undervaluing your services. They share practical strategies, like referral discounts, loyalty programs, and limited-time promotions, to attract clients without compromising your worth. David recounts real-life examples where thoughtful discounting helped his business, while Jackie emphasizes the importance of clear goals and strategy. They highlight the risks of platforms like Groupon, which can attract deal-chasing clients rather than loyal ones. By communicating openly with clients and using tools like email marketing, they suggest ways to build a strong client base without relying heavily on discounts. This episode offers valuable insights for therapists wanting to grow sustainably, focusing on strategies that enhance value over cutting costs.

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*** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠and fill in the contact form.

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Jackie and David dive into the realities of working as a massage therapist while pregnant. Drawing on Jackie’s personal experiences and David’s insights, they explore the unique challenges pregnancy brings to the profession, from managing morning sickness and adapting work routines to handling client communication and planning maternity leave.

Did you know that Jackie was still massaging even in the early stages of labour? With candid stories, practical advice, and a touch of humour, this episode sheds light on how to maintain well-being and professional standards through a life-changing time.

Whether you're self-employed or working within a clinic, tune in for thoughtful guidance and relatable insights that will help you navigate the path of balancing pregnancy and practice with confidence.

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If you have gotten value from the show, consider sending a small token of appreciation our way:

⁠⁠⁠⁠⁠⁠⁠https://buymeacoffee.com/foldingtowelspodcast⁠⁠⁠⁠⁠⁠⁠

*** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠and fill in the contact form.

⁠⁠⁠⁠⁠⁠⁠https://foldingtowelspodcast.com.au⁠⁠⁠⁠⁠⁠⁠

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

David and Jackie sit down with Charlotte Keane and Paul Averill, non-executive directors of Massage Myotherapy Australia, to discuss the Certified Practitioner program. This certification, designed to ISO9001 standards, aims to bring consistency and professionalism to massage therapy in Australia by establishing a clear standard for qualified practitioners. In the wake of industry changes and public confusion surrounding massage services, Charlotte and Paul delve into the certification process, the benefits it brings to therapists and clients alike, and how it distinguishes trained professionals. Join us for an in-depth look at how certification can elevate the massage therapy industry and ensure public trust. To Learn More about the Certified Practitioner Program head to https://www.massagemyotherapy.com.au/Certification

** Support the Show **

If you have gotten value from the show, consider sending a small token of appreciation our way:

⁠⁠⁠⁠⁠⁠https://buymeacoffee.com/foldingtowelspodcast⁠⁠⁠⁠⁠⁠

*** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠and fill in the contact form.

⁠⁠⁠⁠⁠⁠https://foldingtowelspodcast.com.au⁠⁠⁠⁠⁠⁠

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc