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There are lots of different strategies out there for launching your offers. Live launches to evergreen launches. Holding launch or “conversion” events like challenges, webinars, workshops or summits.

But what if the success of your launch was not determined by the type of launch you do, but what you do in the weeks leading up to that launch?

Brenna McGowan calls this the “pre-launch” and it’s the critical piece you may have been missing if your last launch didn’t create the results you wanted.

In this episode, we dive into:

• what’s a pre-launch and how do you use it?
• how to get your audience ready to buy your offer (before it’s even on sale)
• how to pre-sell your next program or course
• the number one thing most entrepreneurs skip that is essential to launch success
• What to do if you’re launching a brand new offer

>>MEET BRENNA<<

Brenna McGowan is a launch strategist, copywriter, and creator of Anticipation Marketing™. She helps coaches, course creators, and high-end service providers increase launch revenue, call in perfect-fit clients, and reduce launch burnout with a strategic pre-launch.

>>CONNECT WITH BRENNA<<

https://brennamcgowan.co/cheatsheet/

https://www.instagram.com/brennamcgowanco/ https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan https://brennamcgowan.co

>>LET’S CONNECT<<

Follow on Instagram

Facebook

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Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

In this episode, we’re diving into how to start the new year on your terms. Forget the pressure to have your goals perfectly set by January 1st—this is all about crafting a year that aligns with your unique timeline.

You’ll hear why flexibility and intuition are key when planning your best year yet, and I’ll share four simple reflection questions to guide your process. We’ll also talk about creating space for creativity, so you can feel refreshed and inspired as you set personal, self-care, and business goals that truly matter to you.

Discover how to:

• Let go of the January 1st planning pressure.
• Reflect on 2024 with four powerful questions to uncover what worked and what didn’t.
• Build a cohesive vision for 2025 by aligning personal, self-care, and business goals.
• Give yourself physical and mental space to plan intentionally.

If you want a guided process for your annual planning, grab the 2025 CEO Toolkit here.

*Coupon code: ES2025 saves you $60!

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
• Screenshotting and sharing it with us on Instagram

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

In this episode, I’m pulling back the curtain on my year in business and visibility. Spoiler: 2024 wasn’t a banner year financially, but it was full of lessons, exploration, and rediscovery. I’m sharing my honest reflections, from visibility strategies that worked to the tough moments of figuring out what truly lights me up in my business.

You’ll hear about the visibility experiments I tested, the results I saw (and didn’t see), and why staying consistent—even during a year of uncertainty—was my non-negotiable. If you’re looking for insights on building visibility in a way that feels aligned and sustainable, this episode is for you.

What You’ll Learn in This Episode:

• Why visibility is the first step in the sales cycle and why it matters even in challenging times.
• The strategies I leaned on in 2024: collaborations, speaking, podcasting, and in-person networking.
• How one visibility challenge led to a speaking opportunity in Nashville.
• Honest reflections on what didn’t work, including lessons learned from a collaboration that felt misaligned.
• Key takeaways to help you build a visibility strategy that aligns with your strengths and supports your business goals.

This episode was originally recorded for an online event called “The Great Debrief” by Cat Griffin. Check her out here.

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
• Screenshotting and sharing it with us on...