In this episode of The People Dividend Podcast, host Mike Horne interviews Saul Marquez, founder and CEO of Outcomes Rocket, a digital marketing agency focused on healthcare technology. Saul shares his journey from a successful corporate career in medical devices to entrepreneurship, emphasizing the importance of helping health tech companies succeed. He discusses key leadership lessons learned from his time at Medtronic, the significance of cultural, operational, and financial integration in business, and the challenges of overcoming self-doubt as an entrepreneur.

Saul also provides valuable marketing strategies and stresses the importance of persistence and follow-up in business success. Tune in to hear Saul’s powerful message about being a 'go-giver' in the business world.
Episode Summary:

Key Points:
• Why lack of marketing strategy cause 50% of businesses to fail and what to do about it
• Understanding the three buckets of marketing strategies: owned, earned, and paid media
• The importance of narrowing your target audience to enhance marketing effectiveness

Links:

Learn more about Mike Horne on Linkedin

Email Mike at mike@mike-horne.com

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Twitter: https://twitter.com/mikehorneauthor

Instagram: https://www.instagram.com/mikehorneauthor/,

LinkedIn Mike’s Newsletter: https://www.linkedin.com/newsletters/6867258581922799617/,

Schedule a Discovery Call with Mike: https://calendly.com/mikehorne/15-minute-discovery-call-with-mike

Ways to connect with Saul Marquez

Marketing Consultancy site: https://outcomesrocket.com/growth

Social Media

Saul Marquez LinkedIn
https://www.linkedin.com/in/saulmarquez1/
Outcomes Rocket LinkedIn
https://www.linkedin.com/company/outcomes-rocket
Twitter
https://twitter.com/SaulWMarquez
Instagram
https://www.instagram.com/saulwmarquez/

YouTube
https://www.youtube.com/channel/UC7rPxhS8PSWfSllVKiK0mVA
TikTok
https://www.tiktok.com/@outcomesrocket