With Black Friday and Cyber Monday behind us, we’re unpacking our results and looking at what went right, what went wrong and what lessons we learnt for this time next year. We talk about trends we’re seeing this holiday shopping season, meta performance, navigating inventory challenges, tactical pivots to clear inventory and boost sales, and how we’re transitioning into our holiday sales. Whether you crushed it or felt the pressure this BFCM, this debrief is here to help you refine your DTC marketing strategy for next year’s Q4 and beyond.

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00:00 Coping Mechanisms During BFCM

06:26 Insights from Black Friday to Cyber Monday

12:54 Consumer Behavior and Sales Trends

20:12 Evaluating Marketing Strategies and Performance

30:07 Testing and Adapting Offers for Future Success

33:37 Meta Advertising Strategies and Optimization

40:01 Inventory Management and Demand Generation

52:26 Holiday Sales Strategy and Funnel Clearing

01:00:28 Testing and UX Improvements for Sales Pages

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