Definitely, Maybe Agile

By: Peter Maddison and Dave Sharrock
  • Summary

  • Adopting new ways of working like Agile and DevOps often falters further up the organization. Even in smaller organizations, it can be hard to get right. In this podcast, we are discussing the art and science of definitely, maybe achieving business agility in your organization.
    © 2025 Definitely, Maybe Agile
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Episodes
  • How AI Agents Are Transforming Enterprise Data Work with Suzanne El-Moursi
    Apr 17 2025

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    In this insightful conversation with Suzanne El-Moursi, co-founder and CEO of BrightHive, Peter and Dave explore how organizations are addressing the growing gap between data volume and analytical capacity. Suzanne reveals that while 90% of the world's data was created in just the last two years, only about 3% of enterprise employees are data professionals, creating a massive bottleneck where business teams must wait in line for insights from central data teams.


    BrightHive's solution is an "agentic data team in a box" – seven AI agents that work in unison to handle the entire data lifecycle from ingestion to governance to analytics. Unlike typical AI solutions, these agents operate at the metadata layer to ensure quality, compliance, and meaningful insights without replacing human expertise.


    The conversation covers compelling use cases across industries – from helping resource-constrained organizations extend their analytical capacity to unifying fragmented data landscapes resulting from mergers and acquisitions. Perhaps most striking is Suzanne's vision for measuring AI's impact through what she calls the "delight KPI" – are employees finding their work more fulfilling when augmented by these tools?


    Key Takeaways:

    • Data fragmentation persists - Organizations struggle with siloed data across systems, especially after mergers, blocking comprehensive analysis.
    • AI augments human intelligence - "A doctor with AI will displace a doctor without AI" - the goal is removing grunt work so humans tackle higher-value analysis.
    • Measure the "delight KPI" - Track how AI improves job satisfaction by enabling more data-informed work without technical bottlenecks.
    • Cultural shift needs technical solutions AND organizational buy-in to overcome skepticism about AI in the workplace.
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    42 mins
  • AI, Change Management, and Team Autonomy
    Apr 10 2025

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    In this episode of Definitely Maybe Agile, Peter Maddison and David Sharrock explore how increasing technological capabilities—particularly AI and modern development tools—are changing the landscape of organizational change management. They discuss the implications of newly created capacity, the value of team autonomy, and the importance of balancing efficiency with innovation.

    This week´s takeaways:

    • Creating capacity through new technologies doesn't mean downsizing teams—it means enabling organizations to address previously neglected but valuable work while maintaining knowledge pipelines.
    • Team autonomy is crucial for effective change management—when teams have both direction and freedom to make decisions about their workspace, they can respond more effectively to urgent needs in the system.
    • Organizations must recognize and protect "slack time" as a valuable resource rather than inefficiency—this time for maintenance, innovation, and thinking is essential for sustainable systems.





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    17 mins
  • Career Paths for Scrum Masters and Product Owners
    Apr 3 2025

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    In this episode of Definitely Maybe Agile, hosts Peter Maddison and David Sharrock tackle an often overlooked but critical topic: career progression for Scrum Masters and Product Owners. They explore how organizations initiate these crucial Agile roles but frequently fail to consider their long-term evolution within the company structure.

    The discussion contrasts the divergent career trajectories of these two roles. For Product Owners, a clearer path exists from managing individual products to becoming Chief Product Owners and potentially Line of Business managers, though challenges arise when the role lacks proper autonomy or is treated as a part-time responsibility. Meanwhile, Scrum Masters face a more ambiguous journey, with traditional progression into Agile coaching roles becoming increasingly limited in many organizations despite the valuable skills they develop.

    Peter and Dave highlight the critical importance of demonstrating value and making contributions visible, particularly for Scrum Masters whose impact often remains behind the scenes. They also discuss how understanding financial aspects of the business becomes increasingly crucial as professionals advance in either career path.


    Key Takeaways:

    • Product Owners have clearer progression paths toward leadership positions, but organizations must properly position and empower the role from the beginning to enable this growth.
    • Scrum Masters develop highly valuable skills in facilitating delivery and optimizing organizational flow, but need to actively demonstrate their impact to create career advancement opportunities.
    • Both roles require increasingly strategic thinking about business value and financial outcomes to progress into higher leadership positions within organizations.
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    21 mins

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