Sports fans experience incredible highs and lows, and spend loads of money on a product over which they have no control. But for a long time, no one bothered to study the minds or impulses of fans. Michael Lewis finds out how that's changing as writers and academics learn more about the powerful psychology of fandom. Just in time for technology to exploit fandom more than ever.

For further reading:

Eric Simons’ book The Secret Lives of Sports Fans

Research by Murray State University psychology professor Daniel Wann on fandom: https://murraystate.academia.edu/DanielWann

The Henry Tajfel Experiments

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The role of AI in the classroom is evolving rapidly. When students and teachers embrace this technology, it has the ability to democratize access to education through programs like IBM SkillsBuild. In this episode of Smart Talks with IBM, Dr. Laurie Santos, host of Pushkin’s The Happiness Lab podcast, spoke with two innovators in the space. Justina Nixon-Saintil is Vice President and Chief Impact Officer, IBM Corporate Social Responsibility, and April Dawson is an Associate Dean of Technology and Innovation and a professor of law. They discuss the importance of lifelong learning, upskilling, and the ethical implications of AI in education.

This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.

Visit us at https://ibm.com/smarttalks

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