(Headline) Decoding Google's Recommendations for JavaScript Rendering & Structured Data

Recent insights from Google Developer Advocate Martin Splitt shed light on how Google handles JavaScript rendering, the debate between Server-Side Rendering (SSR) and Client-Side Rendering (CSR), and the evolving role of structured data in the age of AI search. Understanding these technical nuances is increasingly important for marketers and SEO professionals.

Google's Advanced JavaScript Rendering

You might have heard concerns about Google's ability to render JavaScript, but the sources indicate significant progress. Google's AI crawler, used by Gemini, processes JavaScript content effectively by utilizing a shared service called WRS (Web Rendering Service), the same service used by Googlebot.

Importantly, the vast majority of rendering happens quickly. While some studies suggested delays of weeks, Splitt explained that such long delays are rare edge cases, often related to indexing pipeline scheduling or measurement errors. The 99th percentile of rendering is actually within minutes. This suggests that the fear of JavaScript-heavy sites being at a disadvantage due to slow rendering is less of an issue now for Google itself.

However, it's worth noting that non-Google AI tools may still struggle with JavaScript-generated content, potentially making SSR more critical for visibility across all AI systems beyond Google.

Server-Side vs. Client-Side Rendering: Choosing the Right Tool

Instead of declaring one method superior, Splitt stressed that the choice between Server-Side Rendering (SSR) and Client-Side Rendering (CSR) depends entirely on your website's purpose. It's about using the right tool for the job, like choosing between a hammer and a screwdriver.

• Use SSR (or pre-rendering static HTML) for classical websites primarily presenting information. For content-focused sites, requiring JavaScript can be a drawback – it can break, cause problems, slow things down, and drain battery life on mobile devices.
• Use CSR for highly interactive applications like CAD programs or video editors, where content is secondary to functionality. CSR provides advantages for building interactive web applications, including APIs and dynamic features.

The Role of Structured Data

Structured data is becoming more important as AI systems play a bigger role in search. Splitt confirmed that structured data helps Google's AI understand content better. It provides more information and increases Google's confidence in that information.

However, a crucial point for SEO professionals is understanding its impact on ranking. Splitt clarified that structured data does not directly push rankings. While it adds context and aids understanding, it is not a direct ranking factor.

Key Takeaways

• Google's rendering service handles JavaScript well, with rendering usually occurring within minutes.
• Non-Google AI might still have issues with JavaScript, making SSR potentially beneficial for broader AI visibility.
• Match your rendering choice to your site's function: SSR for content sites, CSR for interactive applications.
• Structured data aids Google's understanding and confidence but does not directly boost rankings.

Ultimately, Splitt's advice for SEO professionals emphasizes fundamental principles: Think about your users, figure out your business goal, focus on making users happy, and create great content. As AI transforms search, understanding these technical details and focusing on user value will be key to optimizing content for both people and search algorithms.

In today's ultra-competitive digital landscape, businesses — whether local or global — can't afford to "go with the gut" alone when it comes to marketing decisions.
Data has become the most powerful tool to understand audiences, predict trends, and drive smarter marketing strategies.

In this blog, we’ll explore how to leverage data effectively, what types of data matter most, actionable steps to move from insight to execution, and real-world examples that you can learn from.

Whether you're a startup in Bangalore, a retail brand in New York, or a tech company in London — smart use of data is a universal game-changer.

An article from Search Engine Land predicts a significant shift in the SEO industry due to advancing AI platforms. These AI tools can automate technical SEO tasks, offer data-driven insights, and potentially provide services at a much lower cost than traditional agencies. The author argues this will challenge the existing agency model, possibly leading to consolidation and the rise of fewer, larger, and more efficient agencies. Success for future agencies will likely depend on strong branding, efficient operations, and the ability to integrate AI with human expertise to offer value beyond automated platforms. Ultimately, the SEO market is expected to grow with lower entry barriers, but revenue distribution will change as AI captures a larger share of the mid-market.

About This Episode

In a world where AI is rapidly transforming every facet of marketing, many CMOs find themselves at a crossroads: How do you harness AI effectively without losing strategic control? In this episode of The Deeep Dive, we unpack the insights from Search Engine Journal's feature on AI turbulence, spotlighting how marketing leaders can apply the flywheel model to stay relevant, agile, and efficient in 2025 and beyond.

Join us as we explore:

• Why linear marketing funnels are no longer sustainable in the AI era

• How the flywheel model creates momentum through automation, optimization, and iteration

• Practical steps CMOs can take to realign teams, martech, and content for continuous growth

• The crucial mindset shift from "campaign thinking" to "experience building"

Whether you're a CMO, marketing strategist, or digital transformation enthusiast, this episode offers real-world frameworks to future-proof your approach in an AI-driven marketing landscape.

• AI is reshaping content creation, personalization, and performance measurement

• The flywheel empowers marketers to create self-sustaining growth loops

• Customer experience—not just lead gen—should be at the center of your strategy

• Experimentation and iteration will outpace perfectionism

• CMOs must move from control to orchestration

Available on:
Spotify | Apple Podcasts | Google Podcasts | Amazon Music | YouTube

• AI & Marketing Strategy

• Flywheel Model vs. Funnel Model

• Martech & Automation

• Organizational Change for CMOs

• Building Scalable Experiences

"The flywheel model is not just a framework—it’s a mindset shift from controlling campaigns to orchestrating experiences."

Subscribe to The Deeep Dive for weekly insights on marketing, AI, SEO, and digital strategy!

🔥 Key Takeaways🎧 Listen Now🧠 Featured Topics💡 Quote of the Episode✅ Don’t Miss Future Drops

In this episode, we dive deep into how AI is revolutionizing content marketing. From intelligent automation to hyper-personalization, discover the key strategies that will set your content apart in 2025 and beyond.

We’re constantly exploring topics that matter most to marketers, business owners, and digital enthusiasts. Expect upcoming episodes on:

✅ AI’s Role in SEO Optimization
✅ Social Media Growth Hacks for 2025
✅ The Future of Paid Advertising
✅ Data-Driven Content Strategies

Details on: https://thedeeepdive.com/content-marketing-2025-creating-high-value-content-in-the-ai-era/

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are presented as distinct yet crucial digital marketing methods for enhancing online visibility and conversions. The provided text explains the fundamentals of each strategy, highlighting how SEO focuses on organic ranking improvements for sustained traffic, while PPC offers immediate visibility through paid advertisements. It contrasts their long-term benefits versus immediate results, offering guidance on when to prioritize one over the other based on business objectives and budget. Furthermore, the text advocates for a balanced approach, suggesting that integrating both SEO and PPC can create a comprehensive and effective digital marketing strategy, and briefly touches on future trends in the field.

This 2025 guide from The Deeep Dive explores strategies for B2B social media marketing with a focus on community building. It emphasizes the importance of fostering relationships for brand loyalty and growth. The text outlines effective content strategies, such as educational material and customer-centric approaches, across various platforms like LinkedIn and YouTube. It highlights best practices for engagement, including setting goals and leveraging analytics. Furthermore, the article examines the role of AI and automation in personalizing content and improving efficiency. Ultimately, it stresses the significance of consistent, authentic interactions to cultivate thriving B2B online communities.

In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising remains a pivotal strategy for businesses aiming to boost their online presence. As of March 2025, understanding the latest trends and techniques in PPC can significantly impact your campaign's success. This blog will delve into effective methods to lower costs and maximize your return on investment (ROI), covering recent changes in Google Ads, smart bidding strategies, and the power of remarketing.

Google Ads continues to refine its platform, introducing features that enhance targeting and reduce costs. Some of the latest changes include:

• Performance Max Campaigns: This new campaign type allows advertisers to access all Google Ads inventory through a single campaign. It utilizes machine learning to optimize ad performance across various channels, including YouTube, Display, Search, and Gmail. Benefits include reduced management time and targeted reach, which can lead to lower costs.
• Enhanced Targeting Options: Google has introduced more sophisticated targeting features, including audience segments based on behavior, interests, and demographics. Leveraging these options can help you reach your ideal customers more effectively, leading to improved conversion rates.
• Ad Customization: The ability to customize ads based on user behavior and location allows for a more personalized experience. Tailoring your ads to specific audiences can enhance engagement and decrease costs per click.

Implementing smart bidding strategies is essential for maximizing ROI while keeping costs down. Here are some expert recommendations:

• Target CPA (Cost Per Acquisition): This strategy aims to get as many conversions as possible at a specified cost per acquisition. By allowing Google to adjust your bids in real-time, you can focus on conversions rather than clicks, which can lead to increased efficiency.
• Target ROAS (Return on Ad Spend): If you have historical conversion data, using Target ROAS can help you maximize revenue by adjusting bids based on the expected return. This is particularly effective for e-commerce businesses looking to increase profitability.
• Maximize Conversions: For those who may not have specific cost targets, the Maximize Conversions strategy focuses solely on getting the most conversions possible within your budget. This approach can be particularly beneficial for campaigns aimed at brand awareness.

Remarketing is a potent tool in your PPC arsenal. It allows you to target users who have previously interacted with your website or ads, helping to keep your brand top-of-mind. Here are a few strategies to enhance your remarketing efforts:

• Segment Your Audience: Not all visitors are created equal. Segment your audience based on their behavior on your site (e.g., product views, cart abandoners) and tailor your ads accordingly. This targeted approach can lead to higher engagement and conversion rates.
• Dynamic Remarketing: For e-commerce businesses, dynamic remarketing can display ads featuring specific products users viewed. This personalization can significantly increase the likelihood of conversion.
• Frequency Capping: While remarketing is effective, bombarding users with ads can lead to ad fatigue. Use frequency capping to limit the number of times your ads are shown to the same user, ensuring your messages remain fresh and engaging.

By embracing the latest trends in PPC advertising, you can create cost-effective campaigns that maximize your ROI. From navigating Google Ads' changes to employing smart bidding strategies and harnessing the power of remarketing, these expert insights can help you achieve your advertising goals.

The Changing Landscape of Google AdsSmart Bidding StrategiesThe Power of RemarketingConclusion