Episode Description:

In this episode of Cosmos & Commerce, hosts Janice Francis and Michelle Cook sit down with Jennifer and Rob Hewitt, the powerhouse duo behind Columbus Hardscapes. Listen in as they share the journey of growing their company from a small lawn-mowing gig into a premier outdoor living business, crafting dream patios, and more.

Rob and Jennifer open up about the challenges they’ve faced, including workforce turnover, seasonal demands, and finding the right team. They reveal the marketing strategies that helped propel Columbus Hardscapes, from direct mail campaigns to social media and creating unforgettable Home and Garden Show displays. The Hewitts also discuss the unique, family-centered culture they've fostered within their team and how it's driven loyalty and retention.

Learn how they balance personal and business life, the importance of resilience in entrepreneurship, and their latest project, Columbus Hardscapes Cares, which gives back to the community by creating outdoor spaces for families in need.

Key Takeaways:

• Entrepreneurial Growth: Rob shares how he built Columbus Hardscapes from his lawn-mowing days through college and beyond.
• Workforce Solutions: Discover how the Hewitts have created a family-first atmosphere to retain talented staff in a challenging, seasonal industry.
• Effective Marketing: Insights into their approach to customer acquisition, including targeted direct mail, social media, and standout exhibitions at local shows.
• Balancing Business & Personal Life: The couple emphasizes the value of keeping evenings and weekends free to recharge with their family.
• Community Impact: Hear about their new charitable initiative, Columbus Hardscapes Cares, designed to support families with accessible outdoor spaces.

Lightning Round Highlights:

• Biggest inspiration, tips for aspiring entrepreneurs, and more in a fast-paced Q&A!

Tune in for an episode packed with insights on hardscaping, business growth, and maintaining work-life harmony. Don’t miss the wisdom from this episode—subscribe, rate, and follow Cosmos & Commerce for more entrepreneurial stories and insights!

Connect with Columbus Hardscapes:

• Facebook & Instagram: @ColumbusHardscapes
• Website: ColumbusHardscapes.com | InstallMyPatio.com

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Exploring Buckeye Lake with Jeff Comer of 3XP Tours

In this lively episode of Cosmos and Commerce, Michele and Janis sit down with Jeff Comer, the visionary behind 3XP Tours at Buckeye Lake, Ohio. Jeff takes listeners through his journey of creating unforgettable kayak and bike adventures that capture the spirit of the lake, complete with stops at local breweries and wineries. Dive into Jeff’s story and gain insights into his entrepreneurial path!

Episode Highlights:

1. Origins of 3XP Tours
   Jeff’s inspiration struck in 2016 after an incredible kayak brewery tour. He realized Buckeye Lake was the perfect backdrop for a unique experience he named “Paddles, Pedals, and Pints.” By 2021, his vision became a reality, connecting people with the natural beauty of Buckeye Lake.
2. The Challenge of Time
   Running 3XP as a side venture to his full-time role, Jeff shares his struggles with time management and his strategies for making every tour a memorable experience. Prioritizing and setting boundaries has been key to his success.
3. Pride in Buckeye Lake
   One of Jeff’s proudest achievements is drawing visitors from nearby states who often discover Buckeye Lake for the first time. By sharing this hidden gem, Jeff feels he’s fostering a deeper appreciation of local nature.
4. Marketing Mastery
   Leveraging his media background, Jeff partners with local influencers to grow his business. Through savvy marketing and building relationships, he’s brought 3XP Tours to the attention of both locals and tourists.
5. Exciting New Projects
   Jeff reveals his latest venture: a self-service kayak rental kiosk, launching soon in collaboration with Ohio State Parks. This “kayak shack” will allow visitors to scan and rent equipment at their convenience.
6. Advice for Aspiring Entrepreneurs
   Jeff encourages listeners to start with thorough research, build connections, and, above all, love what they do. “Put gasoline on the fire—go all the way,” he says.

Lightning Round: Fun Facts About Jeff

• Favorite Pump-Up Song: Till I Collapse by Eminem
• Top Gear for Business: A waterproof digital business card bracelet
• Proudest Personal Accomplishment: 20 years of marriage

Connect with 3XP Tours:
Ready for your own adventure at Buckeye Lake? Visit 3xptours.com or their facebook to book tours, including kayak, bike, and brew experiences, sunset paddles, and kid-friendly kayak outings. And look out for the self-rental “kayak shack” coming this spring!

Join the Cosmos!
Subscribe to Cosmos and Commerce, leave a review, and share this episode with friends who love adventure. Until next time—keep exploring, hustling, and savoring those Cosmos!

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Episode Summary:

In this episode of Cosmos and Commerce, hosts Michele and Janis sit down with Jennifer Beckwith, founder of Wayside Bookkeeping, to discuss her successful journey into restaurant and bar bookkeeping. Jennifer shares how she turned a side hustle into a thriving business, emphasizing the importance of understanding financial reports and the unique challenges of bookkeeping in the food industry. From networking strategies to mentoring aspiring bookkeepers, this conversation is filled with valuable insights.

Key Highlights:

• Jennifer's Journey: From empty nester to entrepreneur, she started her bookkeeping business in 2022 and quickly expanded to managing seven employees.
• Restaurant Industry Challenges: Jennifer dives deep into the complexities of restaurant and bar bookkeeping, mainly how to track labor costs, prime costs, and other financial details to help businesses grow.
• Networking and Trust: Jennifer explains her approach to networking, which focuses on building trust and relationships rather than just passing out business cards. She emphasizes the importance of connecting with people who know restaurant owners, even if they don’t have time for traditional networking events.
• Remote Work and Expansion: Wayside Bookkeeping serves clients across the U.S., including Arizona, Florida, and Colorado, with Jennifer's goal being to land clients in all 50 states.
• Mentorship and Growth: Jennifer not only runs her business but also mentors new bookkeepers, helping them understand the complexities of the profession.

Top 3 Takeaways:

1. Know Your Numbers: Business owners should regularly analyze their financial reports, especially in the restaurant industry. Just having money in the bank doesn't mean a business is profitable—knowing your prime costs, labor costs, and expenses is essential.
2. Build Relationships: Networking is not just about handing out business cards—it's about building trust and meaningful relationships. Jennifer emphasizes that especially in fields like bookkeeping, trust is key when handling clients' financial information.
3. Specialize and Grow: Focusing on a niche, like restaurant and bar bookkeeping, can help you stand out in your industry. Jennifer’s success came from specializing in this area, gaining expertise, and becoming a go-to expert for restaurant owners across the U.S.

Links

Wayside bookkeeping
Profit First by Mike Michalowicz
Networking Essentials for Success by Chris Borja

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Podcast Summary: Tracy Heitmeyer of 5 Bean Coffee

In this episode of Cosmos and Commerce, Michele and Janice sit down with Tracy Heitmeyer, the inspiring owner of 5 Bean Coffee in Reynoldsburg, Ohio. Tracy takes us on a journey through her entrepreneurial path, from her humble beginnings learning the ropes of running a business to navigating the challenges of starting a coffee shop at the height of the 2008 recession.

Tracy shares the origins of 5 Bean Coffee, explaining that the idea came from a family conversation about finding a business that would allow her to balance work and family. After researching franchise options and stumbling upon the local Crimson Cup, Tracy found a perfect fit. With their guidance, she was able to bring her vision to life.

The discussion also dives into the difficult early days, where slow business and the financial crash left Tracy and her husband, Jason, struggling. Tracy's determination, alongside strong customer service, helped the business grow steadily year after year, eventually doubling during the pandemic. Today, 5 Bean Coffee is known for its excellent service, innovative drinks, and unique marketing, including their viral A-frame signs that even caught the attention of Jennifer Aniston.

Tracy’s philosophy on leadership, customer relations, and maintaining a positive work environment has contributed to 5 Bean Coffee’s success. She emphasizes the importance of consistency, staff happiness, and focusing on loyal customers rather than trying to please everyone.

Tracy also opens up about her desire for balance, explaining how she’s learned to slow down and prioritize her health and family after years of nonstop hustle. While she’s not planning to expand 5 Bean Coffee, she is excited about continued growth and maintaining the shop’s reputation as a community favorite.

Tune in to hear Tracy’s invaluable insights on running a successful business, overcoming challenges, and staying true to your values.

Key Takeaways:

• Persistence and customer service are key to long-term business success.
• A supportive community and good staff culture can make or break a business.
• Balance in life and work is essential for long-term happiness and health.

Find 5 Bean Coffee:

• Website: 5 Bean Coffee
• Instagram: @5beancoffee
• Facebook: 5 Bean Coffee

Links

Holistic Remedies
Muellin Tea

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In this episode of **Cosmos and Commerce**, hosts Michele and Janis sit down with Jason Diehl, co-founder of Ritzy Rose, to explore his incredible journey from crafting unique brooch bouquets to navigating the challenges of a thriving e-commerce business. Jason shares how a chance connection with country star Miranda Lambert skyrocketed their brand into the spotlight, leading them to leave their day jobs and pursue entrepreneurship full-time.

As they dive into the evolution of Ritzy Rose, Jason discusses the pivotal moments that led to their shift away from brooch bouquets and into paper products, revealing insights on adaptability in business. Listeners will gain valuable lessons on leveraging social media, overcoming legal hurdles, and the importance of collaboration in building a successful brand. Whether you're an aspiring entrepreneur or simply curious about the behind-the-scenes of a creative business, this episode is packed with inspiration and practical advice!

The Ritzy Rose
Traction by Gino Wickman
Emerging Entrepreneurs
Entrepreneurs Organization
The E Myth by Michael Gerber

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In this episode of Cosmos and Commerce, hosts Michele and Janis welcome Danielle Browning, the owner of the innovative micro event center, Dashing Suites. The conversation dives into the rise of mini weddings and intimate gatherings, reflecting on how Danielle's journey in the event industry led her to create a unique space catering to small-scale celebrations.

Key Highlights

• Danielle's Background: With over a decade in floral design through her business, Dashing Designs, Danielle identified a gap in the market for small event venues in Pickerington, Ohio. The COVID-19 pandemic accelerated the trend toward micro weddings, prompting her to establish Dashing Suites.
• Business Launch: After a challenging search for a suitable location, Danielle opened Dashing Suites in August 2023. The community welcomed her venture warmly, with a successful ribbon-cutting event that attracted over a hundred attendees.
• Challenges Overcome: Danielle shared insights into the hurdles she faced during the startup phase, including zoning issues that delayed occupancy for six months. Her persistence and strong community ties were crucial in overcoming these obstacles.
• Event Specialties: Dashing Suites specializes in various events, including baby showers, bridal showers, milestone birthdays, and micro weddings. Danielle emphasizes personalized service, offering clients customizable packages that range from full decor to DIY options.
• Unique Experiences: One memorable event involved transforming a space for an intimate surprise birthday dinner for two, showcasing Danielle's ability to create special moments tailored to clients' needs.

Conclusion

Danielle Browning’s story is one of resilience and creativity in the face of challenges. Her commitment to providing a beautiful and customized experience for small gatherings positions Dashing Suites as a standout choice for those seeking intimate celebrations. Tune in to hear more about her inspiring journey and the vibrant world of micro events!

The Dashing Suites

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Podcast Summary: Cosmos and Commerce - Episode with Jay Bezak, Owner of Hot Head Burritos

In this episode of Cosmos and Commerce, Michele and Janis sit down with Jay Bezak, the driven entrepreneur behind Hot Head Burritos in Groveport, Ohio. Jay shares her inspiring journey from working a corporate job at Chase to owning multiple Hot Head Burritos locations, despite the challenges of the food industry.

Listeners get a behind-the-scenes look at Jay’s transition into the world of food, starting with the influence of her father, a successful bowling alley owner, and her decision to leave the corporate world. Jay details the obstacles she faced, from navigating complex permitting issues to overcoming personal health challenges during her pregnancy.

Jay also provides invaluable insights into the realities of owning a restaurant franchise, emphasizing the importance of fresh ingredients, customer service, and adapting to the ever-evolving food industry. She touches on the significance of digital ordering systems, building a loyal customer base, and her creative marketing strategies—like guerrilla marketing and boosting catering sales.

With an eye on the future, Jay reveals her goals of expanding into the food truck business and continues to innovate with new menu items like the popular Chicken Bacon Ranch Burrito and signature sauces. Her dedication to delivering quality food and exceptional customer service makes this episode a must-listen for aspiring restaurateurs and business enthusiasts alike.

Key Takeaways:

• Transitioning from corporate life to entrepreneurship and the importance of mentorship.
• The challenges of opening and operating multiple restaurant locations, especially during the pandemic.
• The value of strong customer relationships and personalized service in building a loyal customer base.
• The future of the food industry, including digitalization, convenience, and alternative dietary options.
• Jay's long-term vision of expanding with a food truck and staying ahead of industry trends.

Tune in for an inspiring and informative conversation that’s full of valuable advice for anyone looking to dive into the world of business or the food industry!

Links
Hot Heads Burritos
Goldman Sachs 10kSB
Seven Habits of Highly Effective People

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Episode Highlights

• Rachel Schofield shares the inspiration behind starting Pickerington Online, stemming from her journalism background and a desire to provide accurate local news
• The online magazine began during COVID, with a print version added later to cater to readers who prefer physical copies.
• Pickerington Online generates revenue primarily through advertising, with rates ranging from $50 to $500.

Key Insights

• The lack of communications officers in local government bodies poses a challenge for gathering information.
• Collaborations with the Pickerington Violet Township Historical Society have led to popular projects, including a 1970s Pickerington slideshow.
• The magazine has helped promote local fundraisers and community events, contributing to their success.

Community Impact

• Pickerington Online organizes an annual Earth Day cleanup event, which has grown from 20 volunteers to 150 in recent years.
• The magazine's coverage of the new canopy tour at Black Lick Woods garnered unexpected attention and became their most popular story.
• Rachel's intern program provides valuable experience for students and supports various community events.

Business Advice

• Rachel advises aspiring local news entrepreneurs to build a community of supporters before investing too much time and effort.
• She emphasizes the importance of organization, goal-setting, and breaking tasks into manageable steps.

Personal Insights

• Rachel's aunt serves as her "number one reader" and unofficial editor, helping to keep her motivated and on track.
• She expresses a desire to improve her public speaking skills, as she finds writing easier for precise communication.

Future Plans

• Rachel hopes to expand Pickerington Online's coverage and potentially establish a physical location that could also serve as an art gallery.
• She aims to create a chamber internship program, connecting students with local businesses for real-world experience.

Pickerington Online
Pickerington Online Facebook
Pickerington Historical Society
Columbus Hardscapes
Sorso Coffee
Green Columbus
Coyote Run
Blacklick Woods
The Night Circus
Greatest International Scavenger Hunt

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