Conversations with CommerceNext

By: Scott Silverman Michael LeBlanc Veronika Sonsev
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  • Summary

  • Sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands. Our hosts Michael LeBlanc, Scott Silverman and Veronika Sonsev interview industry leaders to get their take on how to navigate this dynamic industry and drive growth in your career and beyond. © 2021-2022 Conversations with CommerceNext Podcast Partnership. All Rights Reserved.
    2021-2023 Conversations with CommerceNext Podcast Partnership
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Economics Marketing
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Episodes
  • Accelerating A Beloved Heritage Brand With A Startup Mentality

    Accelerating A Beloved Heritage Brand With A Startup Mentality
    Nov 30 2022

    Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

    In this episode, meet Sabrina Cherubini, Senior Vice President of Brand & Digital at Hanky Panky. With a storied history of work on both the agency and brand sides of marketing with Leo Burnett, Havas, Sears and Ann Inc and now, with a unique role with both the brand and performance elements of this heritage retailer, Sabrina takes us through how she is injecting a startup mentality into Hanky Panky to reignite growth and having fun doing it.

     

    About Sabrina 

    Building Powerful Brands and Turning Data and Consumers’ Insights into Innovative Integrated Marketing Strategies

    Experienced inspirational and collaborative leader motivating and mentoring teams, demonstrating the power of strong customer-centric strategic thinking in fast-paced environment to marketing effectiveness. Adept at growing global brands’ revenue through leading advertising agencies, fast-growing startups and US Fortune 500 corporations.

    • Customer-centric strategy
    • Segmentation / Personalization / CRM
    • Branding Strategy / Advertising 
    • Integrated / Digital Marketing
    • Content Strategy / Storytelling 
    • Marketing analytics / Customer research 
    • Loyalty / Credit Card strategies
    • Leadership / Management

     

    ABOUT US: 
    Scott Silverman

    An ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.

    Veronika Sonsev

    Veronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. 

    Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 
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    38 mins
  • Gopuff's SVP of Business on Fast Delivery and Fast Career Pivots

    Gopuff's SVP of Business on Fast Delivery and Fast Career Pivots
    Nov 16 2022
    Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.In this episode, we're diving into the fast-paced world of instant commerce with our guide Daniel Folkman, SVP of Gopuff.  With a career built on startups and startup culture, Daniel takes us through the brand's origin story and the roadmap to innovation ahead.  Next, he shares with us what it takes to be successful in a high-profile and fast-scaling startup and what he looks for in the people he brings into the team to drive continued success and new product development Links: https://gopuff.com/, https://gopuff.com/go/adsAbout DanielDaniel Folkman is currently the Senior Vice President of Business at Gopuff, the go-to instant commerce platform that fulfills consumer's evolving everyday needs. In his current role, Daniel Folkman oversees the company's Global Business functions. Since joining Gopuff as one of the company's first employees, Folkman has been a key member of the executive team, helping the company scale to 500+ micro-fulfillment centers across more than 1,000 cities across the US and Europe. During his more than six years with the company, he has spearheaded the company's fundraising and M&.A efforts, helping to raise more than $4B in funding and leading major transactions such as BevMo!, Liquor Barn, RideOS, Fancy, and Dija. Folkman originated the concept for Gopuff Ads - identifying the power of merging a culturally relevant brand and hyperlocal logistics with the needs of CPG companies. Today, Gopuff Ads commands sizable budgets from brands like PepsiCo,Coca-Cola, Unilever and many other major CPGs. Folkman is also the driving force behind Gopuff's major consumer partnerships with companies such as Chase, Mastercard, Hyatt, Uber, Grubhub, PayPal, Venmo, and celebrities such as Chris Paul, Selena Gomez, and more. ABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 
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    33 mins
  • Snipes CDO On Managing The Modern Retail Tech Stack & The Power of Partnership

    Snipes CDO On Managing The Modern Retail Tech Stack & The Power of Partnership
    Nov 2 2022

    Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

    Meet Jenna Flateman Posner, Chief Digital Officer for Snipes, a global sneaker and streetwear retailer with over 680 stores across Europe and America.  Jenna shares with us her unique perspectives on competition and partnerships with the technology vendors lucky enough to sit across the table from her, and talks about winning strategies she brings from being an elite professional athlete to the retail world and beyond.

     

    About Jenna

    A strategic thinker and Retail Tech expert with proven sales and strategy background. Entrepreneurial in practice, able to identify inefficiencies quickly and implement processes enabling scalability and cross-departmental collaboration. Best leveraged when associated with revenue and positioned to lead.

     

    ABOUT US: 
    Scott Silverman

    An ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.

    Veronika Sonsev

    Veronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. 

    Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 
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    31 mins

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