In this episode of Construction Disruption, hosts Todd Miller and Ryan Bell of Isaiah Industries engage in a lively and informative discussion with Katie Smith, founder and Fractional Chief Marketing Officer of Wildpath Consulting. Katie shares insights on the impact of authentic and truthful marketing, the evolving customer journey, and her unique approach to helping businesses grow sustainably through customized marketing strategies. She also explains how her background as a wilderness guide influences her approach to guiding companies through the complexities of modern marketing. Filled with anecdotes, professional advice, and laughter, this episode is a must-listen for businesses looking to enhance their marketing efforts.

Timestamps

00:00 Introduction and Co-Host Banter

01:11 Introducing the Challenge Words

01:34 What Makes a Business Stand Out?

02:19 Guest Introduction: Katie Smith

03:17 Katie's Background and Marketing Journey

04:50 The Role of a Fractional CMO

06:48 Wilderness Guiding and Marketing Analogies

12:34 Marketing vs. Branding

21:32 The Power of Authenticity in Business

22:49 Identifying Ideal Clients

24:24 Building a Custom Marketing Strategy

25:52 Success Story: Transforming a Metal Manufacturer

32:03 The Importance of Marketing and Sales Alignment

32:47 Trends to Watch: AI in Marketing

34:17 When to Hire a Fractional CMO

35:36 Rapid Fire Questions

39:40 Conclusion and Contact Information

Connect with Katie Online

LinkedIn:https://www.linkedin.com/in/katiesmithwildpath/

Website: https://followthewildpath.com/

For more Construction Disruption, listen on Apple Podcasts or YouTube

Connect with us on Facebook, Instagram, or LinkedIn

This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

In this episode of the Construction Disruption podcast, host Todd Miller and co-host Ethan Young engage with Josh Holleb, Systems Integration Specialist at Ceres Greenhouse Solutions. They delve into the world of greenhouse construction, discussing the design, engineering, and significant innovations in greenhouses that positively impact sustainable agriculture and local food production.

Josh offers insights into the technologies that differentiate Ceres from competitors, the benefits of local food systems, and how Ceres is expanding its reach globally. He also shares about Ceres' new residential kit greenhouses and the importance of proper design in building efficient structures. This conversation is a must-watch for those interested in sustainable building practices and the future of agriculture.

Timestamps

00:00 Introduction

00:47 Today's Topic: Greenhouses and Grow Houses

01:19 Guest Introduction: Josh Holleb from Ceres Greenhouse Solutions

01:43 Ceres Greenhouse Solutions: Scope and Operations

04:58 Greenhouse Technology and Innovations

05:59 Company Growth and Market Expansion

07:57 Geographic Footprint and Global Projects

09:25 Glazing Technology and Its Benefits

11:00 End Uses and Market Segments

12:13 Vesta: The Home Kit with an Attached Greenhouse

14:17 Local Food Production and Community Impact

17:48 Greenhouse vs. Outdoor Growing

19:03 Construction and Building Greenhouses

20:31 Future Trends and Innovations in Greenhouses

23:26 Advice for Aspiring Greenhouse Enthusiasts

24:27 Final Thoughts and Design Importance

25:42 Rapid Fire Questions

29:28 Conclusion and Contact Information

Connect with Josh Online

LinkedIn: https://www.linkedin.com/in/josh-holleb-ceresgs/

Website: https://ceresgs.com/

For more Construction Disruption, listen on Apple Podcasts or YouTube

Connect with us on Facebook, Instagram, or LinkedIn

This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

Join Todd Miller and Seth Heckaman from Isaiah Industries as they welcome Keith Rosen of Profit Builders on the latest episode of Construction Disruption. Keith shares his expertise in transforming sales teams into champions through effective leadership and coaching strategies. Learn how to empower your sales team, improve company culture, and foster personal development. This episode is packed with actionable advice for sales leaders and managers in any industry looking to improve productivity and create a thriving team dynamic.

Timestamps

00:00 Introduction and Welcome

00:51 Introducing Challenge Words

01:26 Guest Introduction: Keith Rosen

02:36 Keith Rosen's Journey to Coaching

06:01 The Role of Sales Managers

12:52 The 30-Second Coaching Strategy

25:21 Building a Coaching Culture

36:24 Understanding Managerial Challenges

36:39 The Importance of Setting Intentions

37:08 Transforming Leadership Approaches

38:15 Enrolling Teams in Positive Change

39:32 Assessing Organizational Coaching Culture

41:54 The Cost of Disengagement

43:16 Addressing Underperformance

47:12 Coaching Up: Empowering Salespeople

53:08 Rapid Fire Round: Fun and Insights

01:04:28 Final Thoughts and Farewell

Connect with Keith Online

LinkedIn: https://www.linkedin.com/in/keithrosen/

X (Twitter): https://twitter.com/KeithRosen

Website: https://keithrosen.com/

For more Construction Disruption, listen on Apple Podcasts or YouTube

Connect with us on Facebook, Instagram, or LinkedIn

This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!