About This Episode

In a world where AI is rapidly transforming every facet of marketing, many CMOs find themselves at a crossroads: How do you harness AI effectively without losing strategic control? In this episode of The Deeep Dive, we unpack the insights from Search Engine Journal's feature on AI turbulence, spotlighting how marketing leaders can apply the flywheel model to stay relevant, agile, and efficient in 2025 and beyond.

Join us as we explore:

• Why linear marketing funnels are no longer sustainable in the AI era

• How the flywheel model creates momentum through automation, optimization, and iteration

• Practical steps CMOs can take to realign teams, martech, and content for continuous growth

• The crucial mindset shift from "campaign thinking" to "experience building"

Whether you're a CMO, marketing strategist, or digital transformation enthusiast, this episode offers real-world frameworks to future-proof your approach in an AI-driven marketing landscape.

• AI is reshaping content creation, personalization, and performance measurement

• The flywheel empowers marketers to create self-sustaining growth loops

• Customer experience—not just lead gen—should be at the center of your strategy

• Experimentation and iteration will outpace perfectionism

• CMOs must move from control to orchestration

Available on:
Spotify | Apple Podcasts | Google Podcasts | Amazon Music | YouTube

• AI & Marketing Strategy

• Flywheel Model vs. Funnel Model

• Martech & Automation

• Organizational Change for CMOs

• Building Scalable Experiences

"The flywheel model is not just a framework—it’s a mindset shift from controlling campaigns to orchestrating experiences."

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