"We got to a million dollars in ARR by taking meetings any way we could - sending chunky mail, handwritten cards, even just picking up the phone. It's simple."

In today's episode of Bricks, Bucks and Bytes, we had Martin Roth sharing his journey as Levelset's go-to-market leader and the real-world tactics that helped scale the business to a successful exit.

Tune in to find out about:

✅ Why the first million in revenue requires founders to do the selling themselves

✅ The five key traits Martin looks for when hiring salespeople (grit, resourcefulness, enthusiasm, curiosity, ambition)

✅ How selling to construction differs from typical B2B SaaS ✅ Why you should never hire a sales director before hitting $1M in ARR

Martin reveals how Levelset went from $1.5M to $10M ARR in six years, then doubled to $20M in just 18 months once they figured out their go-to-market strategy. A must-listen for construction tech founders looking to scale sales operations.

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Timestamps

00:00 Intro05:06 Introduction to the Journey09:10 Early Days at Levelset17:14 Go-to-Market Strategy Evolution23:59 Sales Techniques and Lessons Learned26:04 Differences in Construction Tech vs. B2B SaaS29:42 Understanding the Construction Industry's Landscape35:23 Navigating Messaging Challenges in a Diverse Market42:58 Sales Strategies for SMB vs. Enterprise Markets53:27 Handling Long Sales Cycles in Construction56:06 Navigating Enterprise Sales Challenges58:57 The Role of Champions in Sales1:01:54 Understanding the Cost of Adoption1:05:12 Effective Communication in Sales1:06:54 Key Traits of Successful Salespeople1:14:11 Building a Sales Team and Leadership Dynamics

"AI in construction isn't just hype - we're in construction, so we know nobody will deploy solutions based on hype alone."

In today's episode of Brick and Bytes, we had Vivin Hegde from Zakua Ventures sharing insights on construction tech investments and market trends.

Tune in to find out about:

✅ Why robotics is becoming essential in construction (labor shortage is only getting worse)

✅ The three-tier approach to AI adoption in construction tech

✅ Why FlexNode's modular data centers could grow faster than any construction tech startup in 15 years

✅ How geopolitical uncertainty is reshaping construction tech investment priorities

Vivin also shared fascinating details about their recent investments in excavator automation, real estate platforms, and next-gen robotics. If you're interested in where construction tech is heading, this episode is packed with valuable insights!

Listen now on Spotify:

"Loading 19 files, each over a gigabyte, into a web browser and manipulating them like butter was the moment I knew I had to join Qonic." - Aaron Perry, former digital design lead at one of UK's largest architecture firms.

In today's episode of Bricks and Bytes, we sat down with Mark and Aaron from Qonic to explore how they're revolutionizing AEC software with cloud-native technology that overcomes the limitations of decades-old industry tools.

Tune in to find out about:

✅ Why existing AEC software built in the 90s is holding the industry back

✅ How Qonic handles complex construction models that traditional tools can't process

✅ Their innovative "per project size" pricing model instead of per-user licensing

✅ Why contractors adopt new tech faster than architects (hint: it's not about the colors)

Listen to the full conversation on Spotify to discover how Qonic is enabling true collaboration across the entire building lifecycle.

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Chapters

00:00 Founding Koniq: A New Era in AEC Software

03:03 The Future of AEC Software: Insights and Innovations

05:58 Challenges in the AEC Industry: Software Limitations

08:55 Interoperability and Collaboration: Bridging the Gaps

12:00 Koniq's Unique Approach: Transforming Design and Construction

14:46 The Role of Koniq in the AEC Landscape

17:59 Market Positioning: Koniq's Strategy and Vision

20:59 The Future of AEC Tools: Collaboration vs. Monopolization

24:01 Koniq's Value Proposition: Cost Efficiency and Innovation

27:04 The Impact of AI on AEC Software

29:57 Looking Ahead: The Future of Koniq and AEC Software

39:00 The Role of AI in Architecture

45:02 Modern Architect Needs and Software Solutions

52:01 Understanding the Customer Base

55:55 Innovative Pricing Models and ROI

01:02:02 Bootstrapping and Go-to-Market Strategies